Product Specialist

Groupe PSA; Piemonte; In loco; EUR 60.000 - 85.000; Tempo pieno

Descrizione del lavoro

Groupe PSA is seeking a strategist to lead brand lifecycle activities, coordinating cross-functional teams to define features and ensure profitability across regions. The role emphasizes data-driven decision making and collaboration with marketing and product teams.

The candidate will oversee strategy development, performance tracking, and alignment with brand positioning, working in a multicultural environment.

Competenze

• Experience with brand maintenance and lifecycle strategy.
• Ability to coordinate cross-functional launches and ensure profitability.
• Experience conducting competitive research and identifying market trends.
• Ability to define and test new product features with technical teams.

Mansioni

• Define and formalize brand maintenance and animation lifecycle strategy.
• Coordinate launches and ensure profitability across geographies.
• Lead cross-functional working groups with data-driven insights.
• Conduct competitive and market trend analyses to inform decisions.

Conoscenze

Leadership

Creativity

Curiosity

Initiative

Teamwork

Intercultural open-mindedness

Fluent in English

Strumenti

Excell

Digital

Project Management

Descrizione del lavoro

Main activities

• Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning.
• Define the economic data by interfacing between Product Animations (volumes & selling prices)
• Coordinate launches until full profitability for all geographical areas and over the entire lifecycle.
• Animate a cross‑functional working group including decision‑making meetings with specific insights about customer needs to ensure consistency in definition & implementation.
• Conduct competitive research & diversity (commercial) studies to identify trends.
• Define new product features to be tested by technical departments.
• Continue with Product Referential teams, design technical definitions for new Marketing‑Product objectives. Respect specific costs & timing targets Ensure follow-up of mid‑life launch projects

Behavioural skills

• Leadership
• Creativity, curiosity & initiative
• Dynamism & Enthusiasm
• Like to work in a team
• Intercultural open‑mindedness

Technical skills

• Fluent in English
• Project Management
• Digital
• Excell