Product Planner

Organizational area: Product Planning

Role perimeter: Global

Location: Modena/Hybrid

Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.

Maserati has been part of the Fiat Group since 2005 – now Stellantis.

Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.

Maserati is now looking for new talents to join the #Maserati Team.

MISSION

The Product Planner plays a key role in shaping the development of the assigned model, ensuring alignment with customer needs and market trends. This role is responsible for defining a clear and compelling product brief while facilitating seamless collaboration between Engineering and Sales teams. Throughout the Product Development Process, the Product Planner ensures that all product targets are met, proactively addressing challenges and optimizing solutions. Additionally, they support all pre-launch and launch activities to guarantee a successful market introduction.

RESPONSIBILITIES AND DUTIES

• Define key product parameters, including segment, body type, launch timeline, target customers, and competitive landscape.
• Support the Style Department and Product Development teams by contributing to the product briefing.
• Assist in defining commercial parameters such as sales volumes, pricing strategies, and market-specific optional content.
• Support Press & Communication activities by defining product configurations for international events and auto shows, and participating in press events with journalists worldwide.
• Contribute to product positioning and lifecycle management post-commercial launch to achieve market share, volume, and profitability targets.
• Analyze market trends, customer feedback, and competitive landscape to identify opportunities for product evolution and innovation.

REQUIREMENTS

• 5+ years of experience in product marketing, engineering, or sales, preferably in the automotive industry.
• Bachelor's or Master's degree in Engineering, Business Administration, Marketing, or a related field.
• Strong understanding of the automotive market, competitive landscape, and product development processes.
• Proven experience in product marketing, with the ability to strategically define and position products.
• Strong business acumen and analytical skills to drive market success.
• Ability to work effectively in cross-functional teams and interact with senior leadership.
• Deep passion for the automotive industry and a solid understanding of its dynamics.
• Fluency in English and Italian; additional languages are a plus.

WHAT WE OFFER

Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees. Benefits will be discussed with you by your recruiter during the hiring process.

DIVERSITY & INCLUSION

At Maserati, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.