Product Marketing Specialist Dynafit Softgoods (M/F)

The Oberalp Group is a management-driven family business—a house of brands that creates high-quality technical mountaineering products. We have 6 brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt. As an exclusive partner of other brands in the sports sector, we offer our expertise in communication, sales, and image building.

We are a team of over 1000 employees across 11 countries worldwide—adventurers and dreamers, mountaineers seeking their next peak.

The Product Marketing Specialist acts as a key link between Product Management of Apparel, Backpacks, and Footwear and International Marketing. The role involves managing the flow of information from product ideation to consumer communication, translating technical product features and sustainability topics into compelling marketing content for various channels, including B2B and B2C tools, packaging, POS materials, and product training.

Tasks & Responsibilities

• Own the information flow between Product Managers of Softgoods and International Marketing.
• Collaborate closely with product & CSR managers, ensuring continuous exchange from product idea to B2B and B2C communication.
• Translate product USP’s and CSR topics into marketing and communication materials, from sell-in tools to sell-out materials, in collaboration with the International Marketing Team.
• Develop communication tools for all applications, including packaging and point of sale, explaining product USP's.
• Contribute to seasonal campaign development in partnership with the marketing team.
• Brief the marketing team and collaborate on creating product-specific content (images, videos, descriptions), ensuring consistency across channels.
• Manage 'on product' communication such as packaging, hangtags, and user manuals.
• Maintain product data by updating relevant databases.
• Strategically develop product marketing concepts and identify opportunities to enhance marketing strategies.
• Analyze competitors and market needs to identify future trends in collaboration with the brand.
• Work with external graphic agencies for product visuals and packaging.
• Prepare and deliver product training for Sales Reps and Retail Staff.
• Manage the Salesmen Sample Set.
• Support the organization of internal sales meetings and product presentations.
• Coordinate marketing and content integration into product development, aligning Marketing, Sales, and Product teams for successful go-to-market strategies.
• Lead the development process of promotional styles and gadgets for marketing use.
• Monitor project timelines and support related activities.

Profile

• Degree in Economics, Marketing, Communication, or similar field.
• Passion for Trail Running, Ski Touring, and Outdoor activities.
• At least 2 years of experience in a similar role, preferably in the sporting goods sector.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Excellent English skills; proficiency in German or Italian is a plus.
• Strong organizational skills and experience in time and project management.
• Willingness to travel approximately 30% of the time.

Workplace: Bolzano, Italy

If you are interested in working in a challenging, international, and dynamic environment, please apply now!