Product Marketing Manager Consumer Health (m/f)

Experteer Italy; Cusano Milanino; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Une entreprise de premier plan dans le secteur de la santé recherche un Product Marketing Manager passionné pour rejoindre son équipe. Ce rôle impliquera la définition de stratégies de marque, l'analyse du marché et la collaboration avec des équipes interfonctionnelles pour activer des plans d'activation efficaces. Le candidat idéal doit posséder un diplôme en marketing ou dans un domaine connexe, avec au moins 3 ans d'expérience en marketing B2C, de préférence dans les secteurs pharmaceutique ou FMCG.

Competenze

• Au moins 3 ans d'expérience en marketing B2C.
• Expérience dans les secteurs pharmaceutique et FMCG considérée comme un plus.
• Compétences de communication et de résolution de problèmes exemplaires.

Mansioni

• Contribuer à la définition de la stratégie de marque.
• Analyser le marché et identifier les opportunités.
• Collaborer au développement de campagnes de communication intégrées.

Conoscenze

Focus client

Esprit d'équipe

Pensée analytique

Adaptabilité

Formazione

Diplôme en Marketing, Économie ou domaines connexes

Strumenti

Office

Excel

PowerPoint

Descrizione del lavoro

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Product Marketing Manager Consumer Health (m/f)
The Consumer Health division of Bayer S.p.A. is looking for a passionate and motivated Product Marketing Manager to join the team.
He/she will play an active part in driving business growth by supporting the development and execution of brand strategies, marketing plans, and sales force activation initiatives.
YOUR TASKS AND RESPONSIBILITIES:
* Actively contribute to the definition and implementation of brand strategy in alignment with both local and global guidelines
* Analyse the market environment, competitive landscape, consumer profiles, and insights, as well as brand capabilities, to identify opportunities to strengthen brand equity and market positioning
* Support the translation of brand strategy into actionable activation plans by aligning and coordinating with cross-functional teams (e.g., Sales & Trade, LMR, PS), and by engaging with the field force to gather feedback and drive continuous improvement
* Ensure tracking and analysis of KPIs and ROI for all marketing activities
* Support annual budget planning and allocation, while monitoring monthly sell-out/sell-in performance and product sales forecasts
* Collaborate in the development of integrated communication campaigns and territorial activations, including the creation and adaptation of digital assets
* Work on activation plans targeting pharmacists and other healthcare professionals (HCPs), ensuring effective implementation in close collaboration with Sales, Trade Marketing, Medical, Regulatory, LMR, and the Sales Force
WHO YOU ARE:
* Degree in Marketing, Economy or related fields
* At least 3 years of previous experience in a B2C marketing role
* Previous experience in the Pharmaceutical and FMCG sectors will be considered a plus
* Strong customer focus with a results-oriented mindset and a proactive, decision-making attitude
* Excellent teamwork and cross-functional collaboration skills, with the ability to build and maintain effective networks
* High level of adaptability, communication, and problem-solving skills, combined with analytical thinking and openness to change and innovation
* Excellent knowledge of Office, Excel and PowerPoint
* Residence or domicile in Lombardy is preferred
* Fluent knowledge of English and Italian mother tongue
Location: Milan
Type of Contract: Permanent
Application Period:3.07.2025 - 17.07.2025Reference Code:849101 Division:Consumer Health Location:Italy : Lombardia : Milan Functional Area:Marketing Position Grade:B1 Employment Type:Regular Work Time:Full Time Contact Us Address E-MailViale Certosa 130, 20156 Milano
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