Product Marketing Manager - CCH Tagetik

Wolters Kluwer Tax and Accounting España, S.L.; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global technology company in Milan is seeking a Product Marketing Manager to drive the advancement of their Enterprise Performance Management solutions. The ideal candidate will have B2B Product Marketing experience, particularly in EPM/CPM, and will be responsible for solution positioning and go-to-market strategies. This role offers an opportunity to impact product adoption and commercial success significantly.

Competenze

• Prior B2B Product Marketing experience in an EPM / CPM or enterprise software environment.
• Demonstrated success in launching products and driving adoption.
• Ability to solve complex problems based on analysis.

Mansioni

• Develop and execute go-to-market strategies for assigned product lines.
• Own solution positioning and messaging to differentiate our platform.
• Lead commercial projects and initiatives with clear accountability.
• Conduct competitive analysis and market research to inform positioning.

Conoscenze

B2B Product Marketing experience

EPM / CPM knowledge

Sales enablement experience

Demand generation awareness

Communication skills

Descrizione del lavoro

Join us at Wolters Kluwer and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most.

As part of this mission, we are seeking an experienced Product Marketing Manager to join our global Product Marketing team and drive the commercial advancement of our Enterprise Performance Management (EPM) / Corporate Performance Management (CPM) product portfolio. In this role, you will be responsible for owning solution positioning, developing go-to-market strategies, and leading commercial initiatives that deliver measurable business outcomes. You will play a critical role in connecting product innovation with market demand, ensuring our solutions are effectively differentiated in a competitive landscape.

This position requires prior B2B Product Marketing experience, preferably in an EPM / CPM or enterprise software environment, with demonstrated success in launching products, enabling sales, and driving adoption.

Responsibilities

• Develop and execute go-to-market strategies for assigned product lines and solutions, ensuring alignment with commercial goals and global strategy.
• Own solution positioning, messaging, and value propositions to clearly differentiate our platform in a competitive market.
• Partner cross-functionally with Product Management, Sales, and Marketing to deliver impactful launches, campaigns, and sales enablement initiatives.
• Lead commercial projects, from planning through execution, with clear accountability for driving adoption and measurable business outcomes.
• Conduct competitive analysis and market research to inform positioning, identify opportunities, and anticipate shifts in the EPM / CPM landscape.
• Serve as a subject-matter expert and trusted advisor on your product lines—internally to sales and externally to customers, partners, and analysts.
• Create and maintain a library of sales tools, collateral, and content that supports every stage of the buyer journey.
• Act as a resource and mentor for colleagues, sharing expertise and contributing to best practices across the global marketing team.

Skills

• Proven B2B experience in Product Marketing, preferably within an EPM / CPM company or enterprise software vendor.
• In-depth conceptual and practical knowledge of product marketing principles, with awareness of related disciplines such as sales enablement and demand generation.
• Strong knowledge of industry best practices, with a clear understanding of competition, buyer personas, and market differentiators.
• Ability to solve complex problems and make sound judgments based on analysis of multiple inputs.
• Demonstrated ability to work independently with minimal guidance, while effectively managing multiple projects.
• Experience leading or being accountable for commercial initiatives with impact across teams.
• Excellent communication and presentation skills—able to explain complex or sensitive information and build consensus among diverse stakeholders.
• Recognized depth or breadth of expertise in Product Marketing, with ability to serve as an advisor to management.

If you think that you have the needed requirements click on the apply button to join us and be the difference . If making a difference matters to you, then you matter to us.