Product Marketing Manager

Whirlpool Corporation; Pero; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading global kitchen and laundry company seeks a Marketing Professional for the Dishwashing Category Team. You will manage product innovation projects, embed insights into product development, and drive marketing strategies. The ideal candidate has a degree in a relevant field, at least 5 years of marketing experience, leadership skills, and fluency in English. A structured team environment, international exposure, and flexible arrangements are offered.

Servizi

Flexible working arrangements

International exposure

Collaborative team environment

Competenze

• 5+ years of marketing experience in a structured environment.
• Proven ability to develop and execute marketing strategies.
• Fluency in English; additional languages are a plus.

Mansioni

• Lead project delivery for product innovation projects.
• Embed category, customer, and consumer insights into development.
• Define and analyze success metrics for product performance.

Conoscenze

Project management

Analytical skills

Leadership

Conflict resolution

Communication skills

Stakeholder management

Formazione

Degree in economics, engineering, or scientific disciplines

Postgraduate studies in Marketing (preferred)

Descrizione del lavoro

Whirlpool Corporation (NYSE: WHR) is dedicated to being the leading global kitchen and laundry company, continuously striving to improve life at home. In a digital age, the company drives purposeful innovation to meet evolving consumer needs through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, and Yummly. In 2021, Whirlpool reported approximately $22 billion in annual sales, employed 69,000 people, and operated 54 manufacturing and technology research centers.

Whirlpool is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our core values—Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning—drive us toward excellence. Join us to experience what it’s like to be part of a company committed to improving life at home.

The team you will be a part of

The Product Marketing team markets the organization’s products and services using customer marketing databases. Responsibilities include creating direct mail marketing plans, targeting specific market segments with specialized offers, collaborating with market research to develop response models and database improvements, and conducting data mining analyses to identify marketing trends.

This role in summary

You will join the Product Marketing - Dishwashing Category Team, responsible for delivering our consumer-inspired innovation pipeline through product development, implementation, and execution across the product lifecycle. You will ensure the product pipeline aligns with the company’s strategic goals.

Your responsibilities will include

• Owning overall project delivery, ensuring on-time, on-cost, and on-quality execution, by leading product innovation projects and implementation plans with cross-functional teams.
• Embedding category, customer, and consumer insights into the product development process from inception to launch.
• Benchmarking competitors to inform strategy.
• Defining and analyzing success metrics such as SKU management, product ramp-up, phase-out, SKU optimization, and quality metrics.
• Supporting in-market launch and execution, developing compelling value propositions, and aligning products with market strategies.
• Collaborating with the brand team to develop impactful marketing and communication materials focused on customer and consumer needs.
• Communicating vision and strategy effectively within the organization.
• Fostering a positive team environment, managing conflicts, and ensuring effective communication.
• Driving collaboration among functions and providing guidance, coaching, and mentorship to junior team members.
• Participating in educational activities for continuous learning.

Minimum requirements

• Degree in economics, engineering, or scientific disciplines, with postgraduate studies in Marketing preferred.
• At least 5 years of marketing experience in a structured environment, capable of navigating complex organizational settings.
• Passion for innovation and product development, with proven ability to develop and execute marketing strategies.
• Excellent project management and analytical skills, with the ability to interpret complex market data.
• Strong leadership, teamwork, conflict resolution, and communication skills.
• Ability to build strong stakeholder relationships.
• Excellent written, verbal, and presentation skills.
• Fluency in English; additional languages are a plus.
• Proven leadership and mentorship abilities.

What we offer

• Structured and collaborative team environment.
• International exposure and global career opportunities.
• Chance to significantly impact company growth.
• Positive team spirit and atmosphere.
• Flexible, agile working arrangements.

Connect with us and learn more about Whirlpool Corporation

Discover what it’s like to work at Whirlpool by visiting Whirlpool Careers. More information can be found on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

At Whirlpool, we value diversity and are committed to equal employment opportunities, prohibiting discrimination based on race or ethnicity.