Product Marketing Manager

Unobravo; Milano; Remoto; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A pioneering e-mental care startup in Italy is seeking a skilled Product Marketing Manager to manage and optimize its website. You will develop digital marketing strategies, analyze website performance, and collaborate with cross-functional teams. Ideal candidates have over 3 years of experience in digital marketing and a strong understanding of user experience principles. This role offers 100% flexibility and remote work options, along with benefits such as online fitness classes and discounts on psychotherapy sessions.

Servizi

100% flexibility & full remote work

Free online yoga and fitness classes

Discount on psychotherapy sessions

Competenze

• 3+ years experience in a similar role.
• Proficiency in website content management systems.
• Analytical mindset to interpret data and drive strategies.

Mansioni

• Update and maintain website content regularly.
• Implement digital marketing strategy focusing on user engagement.
• Analyze user behavior to enhance user experience.

Conoscenze

User experience principles

Website optimization

Digital marketing strategies

Web analytics tools

HTML/CSS

Collaboration skills

Formazione

Bachelor's degree in marketing or related field

Strumenti

Google Analytics 4

Webflow

Descrizione del lavoro

Are you passionate about revolutionizing the field of psychology?

• Unobravo
• is leading the way in Italy with their innovative e-mental care startup, and has provided exceptional online psychotherapy services to over 113,000 people and conducted over 1.6 million therapy sessions with a team of 3,500 therapists.

If you have a "think-outside-the-box" mentality and believe in the power of teamwork to generate exceptional ideas, Unobravo is the ideal company for you to unleash your potential.

We are seeking a highly skilled Product Marketing Manager to join our Marketing & Communications team, with expertise in website management. If you are a digital marketing expert with a deep understanding of online positioning strategies, user experience, and driving business success through website optimization, this could be an exciting opportunity for you. In this role, you will be responsible for managing and optimizing our website to maximize visibility, engagement, and overall performance.

• Proven 3+ years experience in a similar role.
• Strong understanding of user experience principles and best practices.
• Proficiency in website content management systems; Webflow experience is a plus.
• Proficiency in web analytics tools, especially Google Analytics 4.
• Good communication and collaboration skills to work effectively with cross-functional teams.
• Analytical mindset and ability to interpret data and translate insights into actionable strategies.
• Technical skills such as HTML, CSS, and basic understanding of Schema Markup.
• Ability to adapt to a fast-paced, ever-changing environment and manage multiple projects simultaneously.

Preferred qualifications include a Bachelor's degree in marketing, communications, or a related field.

As a Product Marketing Manager, you will:

• Regularly update and maintain website content, ensuring it is accurate, relevant, and appealing to our target audience.
• Implement a comprehensive digital marketing strategy for our website, focusing on brand positioning, user engagement, and conversion optimization.
• Analyze user behavior and website performance metrics to identify areas for improvement and enhance the overall user experience.
• Collaborate with cross-functional teams, including web developers and designers, to implement website enhancements and optimize functionality.
• Monitor website analytics and KPIs to track progress and make data-driven decisions.
• Stay informed about industry trends, digital marketing best practices, and emerging technologies to continually optimize the website's performance.

Benefits include:

• 100% flexibility & full remote work.
• A stimulating and growing work environment.
• Focus on work-life balance.
• Free online yoga and fitness classes.
• Discount on psychotherapy sessions.