Product Marketing Manager

Xsolla; Cis; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company in the gaming industry seeks a creative and data-driven Product Marketing Manager. This role involves developing marketing strategies, engaging with online communities, and analyzing campaign performance to enhance brand visibility. Ideal candidates will have a background in marketing, especially within the crypto and Web3 sectors, and possess strong analytical and communication skills.

Competenze

• Proven experience in marketing roles within crypto, Web3, blockchain, or fintech.
• English proficiency at B2 level or higher.
• Strong knowledge of digital marketing tools and CRM platforms.

Mansioni

• Develop and implement social media strategies aligned with business goals.
• Conduct market research to inform marketing tactics.
• Track and analyze campaign performance using KPIs.

Conoscenze

Analytical Skills

Digital Marketing Tools

Community Engagement

Communication Skills

Formazione

Bachelor’s degree in Marketing

Strumenti

Google Analytics

Meta Ads Manager

HubSpot

Mailchimp

Descrizione del lavoro

ABOUT YOU

We are looking for a creative and data-driven Product Marketing Manager to develop and execute comprehensive marketing strategies that drive growth, engagement, and brand visibility across all digital platforms. You will play a key role in designing campaigns, analyzing performance, and engaging with online communities to build brand advocacy and support product promotion efforts.

ABOUT US

At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.

Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.

Longevity Opportunity Vision Enjoy the game!

RESPONSIBILITIES

• Develop and implement comprehensive social media strategies aligned with business and product goals.
• Conduct market research and analyze target audience behavior to inform marketing tactics.
• Design and execute creative and innovative marketing campaigns across social platforms to increase reach and engagement.
• Collaborate with cross-functional teams (product, design, content, customer support) to ensure marketing alignment with company objectives.
• Manage and monitor social media channels, including content planning and publishing, to maintain consistent brand messaging.
• Track, analyze, and report on campaign performance using relevant KPIs and analytics tools to optimize strategies.
• Oversee community management, including active engagement with followers, responding to inquiries, and encouraging positive brand interaction.
• Stay updated on the latest trends and best practices in digital marketing and the social media landscape.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a similar role (Marketing Strategist, Digital Marketing Lead) within crypto, Web3, blockchain, or fintech industries.
• English proficiency at B2 level or higher — capable of confident business communication and content review.
• Strong knowledge of digital marketing tools (Google Analytics, Meta Ads Manager, HubSpot, Mailchimp, etc.) and CRM platforms.
• Exceptional analytical skills and the ability to turn data into actionable insights.
• Experience with community engagement in Web3-native environments (e.g., Discord, Reddit, Telegram).
• Excellent communication and interpersonal skills to lead initiatives across distributed teams.

By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with thisXsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to [e-mail].

Longevity Opportunity Vision Enjoy the game!