Product Marketing Leader

Mia-Platform; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Training path and access to extensive training courses

Team building and events

Ticket restaurants

Insurance for medical expenses

Corporate benefits platform with discounts

Descrizione del lavoro

Mia-Platform in Milan is seeking a "T-Shaped" Product Marketing Leader to support the end-to-end product marketing lifecycle. This role involves creating strategic positioning, managing analyst relations, and producing marketing assets.

Ideal candidates will have 4-7+ years of experience in B2B Tech or SaaS, proven success in product launches, and strong technical communication skills. The role offers a competitive total-reward package and a hybrid workplace that promotes work-life balance.

Competenze

• 4-7+ years of experience in Product Marketing within B2B Tech or SaaS.
• Proven success in launching software products.
• Comfortable working with technical teams.
• Ability to present strategies to executive management.
• Full professional fluency in English.

Mansioni

• Create and evolve Mia-Platform's positioning and unique value propositions.
• Translate technical features into compelling business benefits.
• Manage relationships with industry analysts.
• Monitor competitors for growth opportunities.
• Equip the sales team with collateral for complex deals.
• Produce high-quality marketing assets.
• Collaborate with R&D on launch roadmaps.

Conoscenze

Product Marketing

B2B Tech

Analyst Relations

Competitive Intelligence

Technical Communication

Content Creation

Project Management

Collaboration with R&D

Descrizione del lavoro

The role

We are seeking a "T-Shaped" Product Marketing Leader who blends a high-level strategic vision of the market with a strong operational drive to execute.

In this role, you will support the end-to-end product marketing lifecycle. You will be responsible for everything from participating in the definition of strategic positioning and managing analyst relations to independently producing tactical marketing assets.

Acting as a crucial mediator, you will seamlessly align the needs of Product, Sales, Marketing, and executive leadership.

Responsibilities

• Own the Messaging: Create and evolve Mia-Platform’s positioning and unique value propositions.
• Product-to-Value Translation: Translate highly complex technical features into clear, compelling business benefits for diverse stakeholders (ranging from Developers to CTOs and C-level executives).
• Analyst Relations: Actively manage relationships and strategic briefings with major industry analysts, ensuring Mia-Platform is strongly positioned in key market research.
• Competitive Intelligence: Continuously monitor competitors and emerging tech trends to identify growth opportunities and keep the business steps ahead.
• Equip the Sales Team: Provide the sales force with the tactical collateral needed to close complex enterprise deals.
• Asset Creation: Independently produce high-quality case studies, pitch decks, competitive battlecards, and product documentation.
• Go-To-Market (GTM): Collaborate closely with R&D teams to define launch roadmaps and drive the market adoption of new features and products.

Qualifications

• 4-7+ years of experience in Product Marketing within the B2B Tech or Enterprise SaaS sectors.
• Proven success in launching software products and running successful product adoption campaigns.
• Comfortable and experienced working hand-in-hand with engineering, product, and R&D teams. You must be technically minded, while you don’t need to be a developer, you must speak their language and navigate technical complexity with ease.
• Proven ability to present positioning strategies, market reports, and results directly to executive management.
• Highly autonomous in creating high-quality content (decks, whitepapers, blog posts, sales collaterals).
• Full, professional fluency in English (written and spoken) is mandatory for managing our international market and analyst relations.
• You take absolute responsibility for the commercial success of the product and the quality of communications.
• You are proactive and constantly looking for innovative ways to make the product stand out against the competition.
• Plus: Previous experience working in a Scale-up or a high-growth environment is highly valued.

We offer

Competitive total-reward package

We offer a four-dimension package: Compensation (fixed and variable) + Benefits + Growth opportunities + an inspiring Culture.

Hybrid Workplace

We believe in work-life balance and know that smart working is one of the tools to achieve a more human-scale lifestyle. We recognize the value of teamwork, combining smart working with in-presence moments to be able to compare, exchange ideas, and move projects forward. We typically work 50% of our time from the office.

DE&I

As stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.

L&D and perks

• Training path and access to Mia-Platform hub with a vastity of training courses
• Team building and many surprising events
• Ticket restaurants
• Insurance coverage for medical expenses
• Corporate benefits platform with significant discounts on the purchase of different types of services (gyms, travel, technology, etc.)