Product Marketing and Inventory Intelligence Manager - Onitsuka Tiger

Asics Italia S.R.L.; Varese; In loco; EUR 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

A premium lifestyle brand is seeking a Product Marketing and Inventory Intelligence Manager to conduct market analysis, manage product strategies, and collaborate with cross-functional teams. The ideal candidate will have over 10 years of experience in product management or merchandising, particularly in FMCG, and will possess strong analytical, communication, and presentation skills. This position is based in Italy, and the candidate must be willing to travel.

Competenze

• At least 10 years of experience in product management or merchandising in the FMCG industry.
• Experience with VMD in the premium lifestyle industry.
• Proficiency in spoken and written English.

Mansioni

• Conduct comprehensive market research and analysis to identify trends, opportunities, and threats.
• Analyze the competitive landscape and provide insights on competitors’ strategies.
• Collaborate with cross-functional teams to support product development and marketing.

Conoscenze

Analytical skills

Presentation skills

Communication skills

Teamwork

Proficiency in Excel

Strumenti

PowerPoint

MS-Office

Descrizione del lavoro

Product Marketing and Inventory Intelligence Manager - Onitsuka Tiger

We are seeking a highly analytical and detail-oriented Market Development Inventory Analyst / VMD to join our team. The successful candidate will be responsible for gathering, analyzing, and interpreting market data to support strategic decision-making and drive business growth.

Reports to Sales Director / Administrative Director / General Manager and CBO.

• Conduct comprehensive market research and analysis to identify trends, opportunities, and threats.
• Travel and monitor the demands of online / offline stores in EMEA, responsible for VMD (including Sales promotion related tools) that align with Global HQ direction.
• Analyze the competitive landscape and provide insights on competitors’ strategies and performance.
• Collaborate with cross-functional teams to support product development, marketing, and sales initiatives to avoid missing sales opportunities due to lack of inventories.
• Prepare detailed reports and presentations for senior management.
• Monitor industry developments and provide regular updates to stakeholders.
• Utilize advanced analytical tools and techniques to interpret complex data sets.
• Support the development of strategic plans and business cases.
• Develop merchandise planning processes for offline / online commerce.
• Establish assortment guidelines by product and store.
• Improve demand forecasting and order accuracy, and develop relevant systems.
• If necessary, perform other work when asked.

Internal: Product Marketing, Consumer Insight, Merchandise Team, Marketing and Sales, Store Managers.

• At least 10 years of experience in product management or merchandising in the FMCG industry.
• Experience with VMD in the premium lifestyle industry.
• Good understanding of the premium lifestyle industry.
• Sense of trends and development in the premium / luxury lifestyle industry.
• Proficiency in spoken and written English.
• Strong presentation skills.
• Strong analytical skills to analyze sales data and draw conclusions.
• Proficient in PowerPoint and MS-Office / MS-Excel.
• Willingness to travel.
• Good understanding of intercultural differences, team player, good communicator.
• People management and coaching skills.
• Teamwork, creativity, flexibility, proactivity, accuracy, structured thinking, stress resilience, and excellent written and verbal communication skills.

Onitsuka Tiger was born in 1949 as a sports shoe brand. The company evolved over the years, and in 2002, it was reborn as a fashion brand emphasizing sophisticated style. Shoes initially used for competitions were updated for town use and became fashion items. The brand now continues to evolve into a "premium fashion brand," emphasizing quality, worldview, and service, rather than price.

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