Product Manager

Menarini Group; Firenze; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading pharmaceutical company in Tuscany is seeking a Product Manager to spearhead the management and development of their esteemed Brands. This position involves developing product strategy, conducting market analysis, and managing product portfolio. Ideal candidates should have 6-8 years of experience in healthcare management or pharmaceutical marketing, with strong stakeholder engagement skills and English proficiency. The role offers a collaborative environment with impact on brand growth.

Competenze

• 6-8 years of experience in healthcare management or pharmaceutical marketing.
• Proven success in biotech/pharmaceutical marketing for 4-5 years.
• Experience with aesthetics medicine is preferred.
• Sales track record in biotech/pharmaceutical or related field.

Mansioni

• Drive the strategic development of marketing Brand Plan.
• Manage product portfolio according to brand strategy.
• Conduct analysis of trends and competitors.
• Implement launches and communication campaigns.

Conoscenze

Healthcare management

Pharmaceutical marketing

Stakeholder engagement

Results orientation

English proficiency

Descrizione del lavoro

Panoramica

Join us as a Product Manager (PM) to spearhead the management and development of our esteemed Brands.

He/She will be responsible for developing and executing product strategy, pricing and positioning, gathering customers requirements and market trends.

He/She will at all times be acting with the highest standards of integrity, in adherence to the code of conduct of Relife and Menarini Group and in compliance with local and international laws and regulations.

Principali attività e responsabilità

• Drive the strategic development of marketing Brand Plan and a comprehensive 5-year plan for sustainable growth.
• Management of the products portfolio according to the brand strategy and investments
• Conduct in-depth analysis of trends, competition, and pioneer the identification of novel consumer insights.
• Implementation at 360° of launches: communication, activities and follow-up of sales
• Creation and management of communication campaigns.
• Develop and manage relationships with Scientific Societies and KOLs
• Develop promotional materials in line with country marketing strategy
• Analysis of the performances of the brand and of the competitors
• Ensure in country promotional budgets deliver commercial impact
• Work in synergy with the other company functions involved in brand development: Education, Medical Affairs, Training, Supply and Finance.

Requisiti di lavoro

• Demonstrated 6-8 years of progressive experience in roles such as healthcare management or pharmaceutical marketing.
• Proven success with a track record in marketing roles within the biotech/pharmaceutical industry for a minimum of 4-5 years.
• Sales track record of success within biotech/pharmaceutical or any other industry is a preferred (at least 1-2 years)
• Aesthetics medicine experience is preferred
• Ability to work with different stakeholders (Health Care Professionals, Key Opinion Leaders, Area Managers, Agencies)
• Forecast activities & Basic financial principles understanding
• Entrepreneurial mindset & results orientation
• English language proficiency verbally and in writing (Common European Framework: B2)