PR & Communications Coordinator

TN Italy; Fidenza; Ibrido; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic PR & Communications Coordinator to drive their press relations strategy. This hybrid role will involve enhancing the luxury shopping destination's image through effective media communication and strategic PR initiatives. You will work closely with various stakeholders, including external agencies and influencers, to ensure impactful coverage and engagement. If you are passionate about marketing, culture, and trends, and possess strong organizational skills, this is an exciting opportunity to make a significant impact in a vibrant environment.

Competenze

• Degree in Marketing or Communications required.
• Strong interest in culture, art, design, and fashion.

Mansioni

• Design and implement PR strategies to enhance credibility.
• Manage external PR agencies and coordinate events.
• Develop influencer marketing strategies and manage social media.

Conoscenze

Project Management

Digital Marketing

Public Relations

Communication Skills

Analytical Skills

Formazione

Degree in Marketing

Degree in Communications

Strumenti

Salesforce

Oracle

Microsoft Office

Descrizione del lavoro

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Client:

The Bicester Collection

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

1ee9b75f4c7d

Job Views:

1

Posted:

29.04.2025

Expiry Date:

13.06.2025

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Job Description:

About the role

As our PR & Communications Coordinator, you will support the coordination and implementation of the press relations strategy for the Village to ensure optimal positioning in local and international media, as well as delivering the right message to consumers, press, tourism professionals, and internally.

Reporting to the Senior PR & Communications Manager, you will support the Village's positioning in the local and foreign media, focusing on communicating the right image and message to the consumer market, influential press, tourism professionals, internal staff, and Brand partners. The goal is to drive footfall, revenue, and enhance the luxury shopping destination image.

The role is hybrid, full-time, and permanent.

This offer is also available for candidates belonging to protected categories as per law 68/99, article 18.

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Key responsibilities

The key responsibilities include:

Design and implementation of the PR Plan

• Support the design of a PR strategy to enhance the credibility of the Village among fashion institutions, opinion leaders, media, and corporate partners.
• Define a PR plan aligned with the Village's strategic goals for footfall and sales, especially targeting HNWI.
• Coordinate local, national, and international PR strategies, focusing on regional and national levels.
• Analyze market data on sales, PR impact, trends, and consumer behavior.
• Develop internal communication strategies to share the Village's PR positioning across all departments.

Press and PR

• Manage external PR agencies on all issues, including event planning.
• Work with press agencies to secure quality media coverage, both online and offline.
• Support press tool production, including press releases and copywriting.
• Coordinate PR activities such as press trips and events.
• Oversee press and VIP events, including logistics and management.
• Manage artwork for press documents per group guidelines.
• Organize international press trips.
• Build relationships with journalists and editors across various sectors.
• Maintain and update media lists and influencer databases.
• Analyze media coverage for ROI and effectiveness.
• Coordinate trade and travel press activities, including itineraries and gifts.

Influencer marketing and social media

• Develop a KOL strategy aligned with central PR and local marketing.
• Maintain relationships with KOLs and ambassadors.
• Coordinate KOL visits and content approvals.
• Support social media planning for platforms like WeChat, Mini Program, and Little Red Book.
• Manage weekly communications and analyze social media metrics.

About You

Candidates should possess:

• A degree in Marketing or Communications.
• An interest in culture, art, design, fashion, and trends.
• Understanding of digital marketing and trends.
• Strong organizational and project management skills.
• Proficiency in English and the local Village language; additional European languages are a plus.
• Computer literacy, especially in Microsoft Office; Salesforce and Oracle knowledge are beneficial.