Performance Media Manager

PradaGroup; Milano; In loco; EUR 50.000 - 75.000; Tempo pieno

Descrizione del lavoro

A leading luxury fashion retailer is seeking a Performance Marketing Manager to enhance digital marketing efforts across key brands. This role involves strategic oversight of performance media initiatives, ensuring impactful e-commerce campaigns, and engaging with cross-functional teams to drive success. Ideal candidates will have extensive experience in performance marketing, particularly within ecommerce, and possess strong analytical skills.

Competenze

• At least 5 years’ experience in a similar role.
• Proven management of performance marketing campaigns for ecommerce.
• Excellent knowledge of SEM tools and platforms.

Mansioni

• Oversee the development of performance strategy and media planning.
• Monitor brand performance and develop ad-hoc strategies.
• Coordinate with stakeholders to ensure seamless operations.

Conoscenze

Critical Thinking

Analytical Skills

Communication

Passionate about Digital Marketing

Knowledge of SEM Tools

Formazione

BSc/BA in Marketing

BSc/BA in Communications

BSc/BA in Digital Management/Advertising

Descrizione del lavoro

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

The candidate will be part of the Performance Media Team and will be responsible for all performance marketing activities for Miu Miu, Church's and Marchesi brands, reporting directly to the Head of Media.

RESPONSIBILITIES

• Oversee the development of performance strategy and media planning.
• Take ownership of all performance-related projects extending beyond day-to-day campaign operations.
• Be responsible for all necessary technical implementations on the platform.
• Coordinate with internal and external stakeholders to ensure the team has all necessary resources for seamless operations.
• Monitor brand performance, conduct in-depth analyses, and develop ad-hoc strategies to address potential negative trends.

KNOWLEDGE AND SKILLS

At least 5 years’ experience in a similar role
Strong and proven experience in performance media and knowledge of tools and platforms
Proven management of performance marketing campaigns for ecommerce (ROI and conversion driven objective)
Excellent knowledge of SEM tools and platform
Good knowledge of MS Office and Excel
Well-organized, accurate and details oriented
Strong critical thinking and analytical skills
Passionate about digital marketing
Exceptional communication and writing skills both Italian and English
BSc/BA in marketing, communications, digital management/advertising