Performance Media Manager

Experteer Italy; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading luxury brand in Milan is seeking a Performance Marketing Specialist to oversee and enhance media strategies across brands. The ideal candidate will have over 5 years of experience in performance media and a strong analytical background, excellent communication skills in both Italian and English, and a relevant degree. Join a diverse and creative team dedicated to excellence.

Competenze

• At least 5 years' experience in a similar role.
• Strong experience managing performance marketing campaigns.
• Good knowledge of digital marketing tools and platforms.

Mansioni

• Oversee the development of performance strategy and media planning.
• Take ownership of all performance-related projects.
• Monitor brand performance and conduct analyses.

Conoscenze

Performance media expertise

Analytical skills

Communication skills in Italian

Communication skills in English

Knowledge of SEM tools

MS Office proficiency

Formazione

BSc/BA in marketing, communications, digital management/advertising

Descrizione del lavoro

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church's and Car Shoe brands, and has employees of over 100 nationalities.

JOB PURPOSE

The candidate will be part of the Performance Media Team and will be responsible for all performance marketing activities for Miu Miu, Church's and Marchesi brands, reporting directly to the Head of Media.

RESPONSIBILITIES

• Oversee the development of performance strategy and media planning.
• Take ownership of all performance-related projects extending beyond day-to-day campaign operations.
• Be responsible for all necessary technical implementations on the platform.
• Coordinate with internal and external stakeholders to ensure the team has all necessary resources for seamless operations.
• Monitor brand performance, conduct in-depth analyses, and develop ad-hoc strategies to address potential negative trends.

KNOWLEDGE AND SKILLS

• At least 5 years' experience in a similar role
• Strong and proven experience in performance media and knowledge of tools and platforms
• Proven management of performance marketing campaigns for ecommerce (ROI and conversion driven objective)
• Excellent knowledge of SEM tools and platform
• Good knowledge of MS Office and Excel
• Well-organized, accurate and details oriented
• Strong critical thinking and analytical skills
• Passionate about digital marketing
• Exceptional communication and writing skills both Italian and English
• BSc/BA in marketing, communications, digital management/advertising

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.