Performance Marketing Specialist (sost. maternità)

Fortidia; Milano; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading marketing company in Milan is seeking a Temporary Performance Marketing Specialist to support multichannel lead generation strategies. The role involves collaborating with marketing and sales teams, managing budgets, and analyzing KPIs. Candidates should have a Bachelor's degree, at least 2 years of relevant experience, and strong analytical skills. This position offers a hybrid working model and various perks such as meal vouchers and bonuses.

Servizi

Hybrid/Remote work environment

Meal vouchers

Access to Wellbeing platform

Bonuses based on financial results

Competenze

• Minimum 2 years of experience focusing on lead generation and performance analysis.
• Advanced proficiency in written and spoken English.
• Strong understanding of digital marketing, CRM systems, and SEO strategies.

Mansioni

• Implement strategies for lead generation across channels.
• Develop and coordinate leads and sales budgets for retail network.
• Support website content development and SEO strategies.

Conoscenze

Lead generation strategies

Performance analysis

Digital marketing

Communication skills

Analytical skills

Formazione

Bachelor’s degree in economics or marketing

Strumenti

MS Office (Excel, PowerPoint)

Google Suite

Hubspot

Descrizione del lavoro

For our Global Headquarters in Milan, we are looking for a Temporary Performance Marketing Specialist to join our Fortidia Marketing department. This crucial role supports the Performance Marketing Manager in driving high-quality, multichannel lead generation strategies and defining the most effective marketing actions to enlarge the Franchise network across Fortidia Countries.

Relevant geographies include: Italy, Iberia, Germany, France, Poland, UK & Ireland, US, and Australia.

In this role, you will collaborate with local marketing and sales teams, external stakeholders, and suppliers (such as digital marketing agencies and service providers) to ensure the successful delivery of projects.

Your Key Responsibilities and Focus

• Marketing & Lead Generation: Implement strategies for lead generation across new and existing channels. Assist in developing and implementing a worldwide marketing plan to support business growth across countries, aiming to boost conversions. Develop and coordinate leads and sales budgets and forecasts for retail network development. Build monthly reports on key marketing KPIs, managing data entry and dashboard monitoring. Analyze, monitor, and guide spending on Retail Network Development initiatives. Review media strategies, spending, and results per country, sharing insights and best practices to support business decisions.
• Digital Channels and Go-To-Market: Support website content development and SEO strategies to improve organic performance. Define email marketing automation and reporting to support sales activities. Collaborate with cross-functional teams to enhance lead generation through paid and organic channels. Support analysis of customer sales journeys and identify opportunities for improvement. Work closely with sales and marketing teams to develop marketing tools and materials aimed at converting leads into customers. Guide teams to collect materials, data, and best practices, and coordinate monthly meetings.

Requirements

• Bachelor’s degree with strong academic performance in economics or marketing.
• Minimum 2 years of experience focusing on lead generation and performance analysis.
• Advanced proficiency in written and spoken English.
• Proficient in MS Office (especially Excel and PowerPoint) and Google Suite.
• Knowledge of Hubspot is a plus.
• Strong understanding of digital marketing, CRM systems, and SEO strategies.
• Excellent analytical skills and ability to interpret data.
• Great commercial attitude and performance orientation.
• Positive, energetic approach with strong communication and presentation skills.
• Excellent organizational skills and ability to prioritize.

What You Can Expect from Us

• Hybrid/Remote work environment (3 days in-office, 2 days remote).
• Meal vouchers and access to Wellbeing platform (Fitprime).
• Bonuses based on company financial results.
• A collaborative, fun, and dynamic team environment where your contributions are valued.
• Opportunities to make a significant impact and contribute to organizational growth.

About Fortidia

Fortidia is the brand identity of MBE Worldwide S.p.A., a privately-owned company headquartered in Italy, and its affiliates. Fortidia enables global commerce for MSMEs and consumers through its platform, which includes brands offering ecommerce, fulfillment, shipping, marketing, and print solutions such as PrestaShop, Mail Boxes Etc., World Options, PostNet, PACK & SEND, AlphaGraphics, Multicopy, Print Speak, GEL Proximity, and Spedingo. By 2024, its physical platform and e-commerce solutions serve over 1.1 million business customers worldwide, generating €1.4 billion in system-wide gross revenue and €22 billion in gross merchandise value.

For more information, visit the Fortidia Group websites.