Performance Marketing Specialist (sost. maternità)

Fortidia; Bregnano; Ibrido; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading marketing department is seeking a temporary Performance Marketing Specialist in Milan to support lead generation strategies and oversee multichannel marketing initiatives. The role requires collaboration with local teams and digital marketing agencies to drive business growth across various international markets.

Servizi

Hybrid/remote work model

Meal vouchers and access to Wellbeing platform

Bonus scheme based on company financial results

Competenze

• At least 2 years of experience in lead generation and performance analysis.
• Proficiency in English (written and spoken).
• Strong understanding of digital marketing, CRM systems, and SEO.

Mansioni

• Implement strategies for lead generation across channels.
• Develop and coordinate budgets and forecasts for sales.
• Create monthly reports on key marketing KPIs.

Conoscenze

Lead Generation

Digital Marketing

SEO

Analytical Skills

Communication Skills

Formazione

Bachelor’s degree in economics or marketing

Strumenti

MS Office

Google Suite

Hubspot

Descrizione del lavoro

For our Global Headquarters in Milan, we are seeking a temporary Performance Marketing Specialist to join our Fortidia Marketing department. This vital role supports the Performance Marketing Manager in developing high-quality, multichannel lead generation strategies and implementing effective marketing actions to expand our Franchise network across Fortidia Countries (relevant geographies include Italy, Iberia, Germany, France, Poland, UK & Ireland, US, and Australia).

In this role, you will regularly collaborate with local marketing and sales teams, as well as external stakeholders and suppliers (such as digital marketing agencies and service providers), to ensure top-tier project delivery.

Key Responsibilities:

1. Lead Generation: Implement strategies for lead generation across new and existing channels.
2. Assist in developing and executing the global marketing plan to support business growth across countries, aiming to boost conversions.
3. Develop and coordinate budgets and forecasts for leads and sales to support retail network development.
4. Create monthly reports on key marketing KPIs, ensuring accurate data entry and dashboard monitoring.
5. Analyze and monitor spending on Retail Network Development initiatives, providing insights and recommendations.
6. Review media strategies, spending, and results per country, sharing best practices to inform business decisions.

Digital Channels and Go-To-Market:

1. Website: Support content creation, editing, and uploading to improve organic performance.
2. SEO: Assist in defining and analyzing SEO strategies.
3. CRM: Define email marketing automation strategies and reporting; identify best practices to enhance lead management.

Collaborate with cross-functional teams to optimize lead generation through paid and organic channels, analyze the customer’s sales journey, and identify areas for improvement. Work closely with sales and marketing teams across countries to develop marketing tools and materials that convert leads into customers. Guide teams in collecting materials, data, and best practices, and coordinate monthly meetings.

Requirements:

• Bachelor’s degree in economics or marketing with strong academic record.
• At least 2 years of experience in lead generation and performance analysis.
• Proficiency in English (written and spoken).
• Advanced skills in MS Office (Excel, PowerPoint) and Google Suite.
• Knowledge of Hubspot is a plus.
• Strong understanding of digital marketing, CRM systems, and SEO.
• Excellent analytical skills and ability to interpret data.
• Commercial mindset and performance-driven attitude.
• Positive, energetic, and proactive approach.
• Effective communication and presentation skills.
• Strong organizational skills with the ability to prioritize tasks.

What We Offer:

• Hybrid/remote work model (3 days in-office, 2 days remote).
• Meal vouchers and access to Wellbeing platform (Fitprime).
• Bonus scheme based on company financial results.
• A dynamic, collaborative, and fun work environment focused on growth and impact.

Fortidia is the brand of MBE Worldwide S.p.A., a privately-owned company headquartered in Italy, with a global platform supporting MSMEs and consumers through various brands offering ecommerce, fulfillment, shipping, marketing, and print solutions. In 2024, its extensive physical and digital platforms served over 1.1 million business customers worldwide, generating significant revenue and merchandise value.

For more information, visit the Fortidia Group websites.