Performance Marketing Specialist

Impssbl; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A dynamic marketing agency in Milan is looking for a Performance Marketing Specialist to manage SEM activities and implement strategies across various platforms. The ideal candidate has a degree in Digital Marketing and at least 3 years of experience in campaign management, along with proficiency in analytics tools. Fluency in Italian and English is essential. This role offers a fast-paced, creative environment and the chance to contribute to impactful marketing initiatives.

Competenze

• 3 years experience managing campaigns in startups or B2C.
• Fluent in Italian and English.
• Degree with minimum grade of 108/110 required.

Mansioni

• Manage daily SEM activities and implement strategies.
• Analyze campaign performance and suggest optimizations.
• Work with creative teams for a consistent cross-channel strategy.

Conoscenze

Proficiency with analytics tools

Analytical mindset

Advanced Excel skills

Fluency in Italian

Fluency in English

Formazione

Bachelor's or Master's degree in Digital Marketing

Strumenti

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Google Tag Manager

Hubspot

Shopify

Data Studio

Descrizione del lavoro

Who we are

Job description

We are looking for

• a genius-level Performance Marketing Specialist
• for our office in Milan. You will manage the execution of SEM activities with a proactive approach, analyzing their impact on business performance. Thanks to your out-of-the-box thinking, you will understand growth drivers and find ways to automate processes to scale volumes up.

No two days are the same in this role. Your responsibilities will include:

• Managing the execution of SEM activities daily;
• Implementing a full-funnel strategy across platforms such as Meta, Google Ads, TikTok, Bing, Amazon, Mailchimp, and Affiliation;
• Coordinating Whatsapp 1:1 and remarketing campaigns using tools like Charles;
• Analyzing campaign performance and suggesting optimization strategies;
• Monitoring, reporting, and providing insights to improve KPIs; collaborating with cross-functional teams to understand the impact of digital marketing on company KPIs;
• Working with creative and social ads teams to ensure a consistent cross-channel strategy.

Requirements

• Bachelor's or Master's degree in Digital Marketing, Engineering, or Economics with a minimum grade of 108/110;
• At least 3 years of experience in managing campaigns on Google Search, Meta Ads, TikTok Ads, Bing Ads, Amazon Ads in startups, scale-ups, agencies, or B2C companies;
• International experience managing campaigns across different countries;
• Proficiency with analytics tools such as Google Analytics, GA4, Google Tag Manager, Hubspot, Shopify, and Data Studio;
• Analytical and ROAS-driven mindset;
• Advanced Excel skills, including pivot tables and vertical search functions;
• Fluent in Italian and English (at least B2 IELTS/TOEFL level);
• Ability to handle multiple projects, prioritize tasks, meet deadlines, and work in a fast-paced environment;
• Customer-first mindset;
• Logical, analytical, and innovative thinking with excellent problem-solving skills and a passion for data-informed decision-making;
• Experience with web3 marketing and blockchain technology is a strong plus.