Performance Marketing Manager

Satispay; Lombardia; Hybrid; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Частное медицинское страхование

Stock option plan

Пособие на питание

Помощь с релокацией

Профессиональное развитие

Гибридный режим работы

Непринужденный отпуск

Job summary

Satispay ищет опытного специалиста по Performance Marketing для обеспечения стратегий и выполнения кампаний по всем ключевым каналам. Ваша задача — управлять six‑figure бюджетами, оптимизировать привлечение клиентов и выстраивать стратегии для B2B и B2C.

Работа гибридная, офисы доступны в Италии, с поддержкой релокации. Требуется 5–7+ лет опыта, владение платформами Google Ads, Meta Ads, TikTok Ads и LinkedIn Ads, а также отличные навыки анализа данных и коммуникации с участниками проекта.

Qualifications

• 5–7+ лет опыта в Performance Marketing с прямым владением бюджетами
• Полная ответственность за KPI и результаты
• Умение превращать долгосрочные видения продукта в дорожные карты
• Проактивность в критическом подходе к стратегиям и бюджету
• Способность принимать решения с неполной информацией
• Опыт управления кампаниями на Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA и аффилиатами
• Сильная аналитика данных и прогнозирования
• Умение влиять на стейкхолдеров на любом уровне
• Опыт работы в B2B и B2C проектах
• Интерес к AI‑инструментам для оптимизации процессов
• Свободное владение итальянским и английским языками

Responsibilities

• Владение стратегией и исполнением маркетинга по нескольким каналам для продуктовых сегментов
• Планирование, управление и оптимизация кампаний на ведущих платформах
• Разработка и внедрение стратегий для B2C и B2B моделей
• Оптимизация атрибуции, мобильных лайфхакингов иMeasurement Partners
• Определение KPI, бюджетов и прогнозов на основе данных
• Сотрудничество с продуктовой командой, данными и креативом
• Управление заинтересованными сторонами и представление результатов
• Поиск и тестирование новых каналов и возможностей

Skills

Performance маркетинг

Бюджетная ответственность

Стратегическое видение

Критическое мышление

Принятие решений

Экспертиза каналов

Аналитика данных

Управление стейкхолдерами

Опыт B2B & B2C

AI‑софт

Итальянский язык

Английский язык

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

ASA

Affiliation

Job description

Описание:

Traditional banking has never really given you control over your financial life. Satispay exists to change that: to empower people through finance. That means making financial services easy and accessible for over 6.5M users. We started with payments, then benefits, investing, cards... and we’re not done. Not even close. We follow the same logic every time: find a real problem, solve it properly, then look for the next one. The destination? To build the most loved financial platform in the world. If you own outcomes rather than tasks, stay close to what users need, and refuse to wait for someone else to fix what's broken — you'll find people here who work exactly in the same way. And together, you'll build something worth being proud of.

Задачи:

• Product Ownership – Own performance marketing strategy and execution end-to-end for assigned products, from planning through reporting and optimisation.
• Multi-Channel Acquisition – Plan, manage, and optimise full-funnel acquisition campaigns across key platforms, including Google (SEA, UAC, YouTube), Meta, ASA, LinkedIn, and TikTok.
• B2C & B2B Strategy – Develop and execute tailored acquisition strategies across both B2C and B2B models, adapting the channel mix, messaging, and KPIs to different audiences and sales cycles.
• Mobile Marketing – Apply advanced knowledge of mobile marketing dynamics, including attribution, deep linking, and mobile measurement partners (MMPs), to drive app-first product performance.
• Data-Driven Strategy – Define and monitor KPIs, budgets, and forecasts, leveraging rigorous data analysis to guide decisions and improve results.
• Cross-Functional Collaboration – Partner closely with Product, Data, Creative/Brand, and Sales teams to align performance strategy with broader company goals.
• Stakeholder Management – Build strong relationships across the organisation, presenting results, insights, and strategic recommendations with clarity and confidence.
• Continuous Testing – Monitor market dynamics and platform evolutions, actively proposing and testing new channel opportunities.

Who we're looking for

• Experience – 5–7+ years in Performance Marketing roles with direct ownership of six-figure budgets.
• Ownership & Accountability – 100% accountability for KPIs and outcomes, identifying challenges early and independently driving solutions.
• Strategic Vision – Ability to turn long-term product and channel vision into structured roadmaps with clear hypotheses, priorities, and trade-offs.
• Critical Thinking – Proactive approach to challenging the status quo across channel mix, budget allocation, tracking, creative, and cross-team workflows.
• Autonomous Decision-Making – High comfort making decisions with incomplete information, taking responsibility for results, and learning quickly.
• Channel Expertise – Hands‑on experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and Affiliation.
• Data & Analytics – Strong proficiency in interpreting complex performance metrics and translating data into actionable forecasts and strategies.
• Stakeholder Management – Excellent communication skills with the ability to influence and challenge stakeholders at every level.
• B2B & B2C Exposure – Experience navigating both business models is strongly preferred.
• AI‑Savvy – Genuine interest and hands‑on familiarity with modern AI tools to simplify workflows and optimise campaign performance.
• Languages – Fluency in Italian and English, both written and spoken.

Don't worry if you don't tick every box. We believe in the power of different viewpoints and strengths. Your unique perspective is important as we build something special: if you're passionate and can make a difference, we truly encourage you to apply.

CareAbout:

• Health: private insurance for you and your family, psychological support with Serenis, mental health workshops.
• Financial resources: Stock Option Plan, meal vouchers, relocation support if you’re moving countries.
• Growth and development: professional development programs, internal mobility, language courses with Preply.
• Flexibility: unlimited PTO, hybrid working policy*, flexible working hours.
• Family: enhanced parental leave, additional leave for child sickness.

We embrace three days per week in-office (Tuesday and Thursday + 1 of your choice), with the option to request extra remote time.

Salary: €45,000 – €55,000 gross yearly. This range is set using objective, gender-neutral criteria for the role's core requirements. However, we do not believe in putting a ceiling on talent. The final compensation package is tailored according to your unique experience and expertise. If your skills go beyond the standard profile, apply anyway so we can discuss a package that reflects your true value.

Условия:

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