Performance Marketing & Digital Advertising Specialist

TN Italy; Milano; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

An innovative company in the automotive sector is seeking a Performance Marketing & Digital Advertising Specialist to enhance their digital acquisition efforts. In this dynamic role, you will support lead generation strategies and manage structured online marketing campaigns across platforms like Facebook and Google. Your analytical skills will be crucial in identifying trends and optimizing campaign performance. Join a forward-thinking team that empowers automotive manufacturers and dealerships with cutting-edge marketing technology, making a significant impact in the industry. If you're passionate about digital marketing and eager to drive results, this opportunity is perfect for you.

Competenze

• 2-3 years of experience in lead acquisition marketing channels.
• Strong analytical skills to maximize campaign performance.

Mansioni

• Support lead generation strategy for car dealers.
• Manage online marketing campaigns across various platforms.

Conoscenze

Facebook Ads

Google Ads

Criteo

Email Marketing

Analytical Skills

Formazione

Bachelor Degree in Marketing

Bachelor Degree in Communication

Strumenti

Smartly

Leadsbridge

SEMRush

Hotjar

Google Analytics

Google Tag Manager

Data Studio

Descrizione del lavoro

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Performance Marketing & Digital Advertising Specialist, Milan

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Client:

MotorK

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

d76f3bb659bc

Job Views:

2

Posted:

06.05.2025

Expiry Date:

20.06.2025

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Job Description:

MotorK is the leading sales and marketing technology company in Europe, specialized in the automotive sector. At MotorK our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services to offer the best digital customer experience. We are on a fast and ambitious trajectory and serving 90% of the automotive manufacturers. To continue our growth, we are hiring new talents. If you want to spark the future of the automotive world, join us.
We're actively looking for a Performance Marketing & Digital Advertising Specialist to support our digital acquisition department and contribute to the growth of our Marketing Tech proposition.

RESPONSIBILITIES:

• Support the lead generation strategy for car dealers
• Manage multiple structured accounts, owning the strategy and the execution of the campaigns
• Manage online marketing campaigns in Social Advertising platforms (e.g. Facebook), SEM, Display and re-targeting campaigns (Google Ads, Criteo etc)
• Analyse data to identify trends and optimization opportunities
• Create and manage accurate reports for clients with campaign metrics, insights and observations

Requirements

• 2/3 years of experience on lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing etc).
• Previous experience in managing structured digital campaigns with relevant monthly budget
• Knowledge of digital advertising technologies and advanced analytics/tracking tools (e.g Smartly, Leadsbridge, SEMRush, Hotjar, Google Analytics, Google Tag Manager, Data Studio etc)
• Strong analytical skills: ability to analyse KPIs and take decisions based on insights to maximize performance
• Bachelor Degree in Marketing, Communication or similar major
• Good communication and presentation skills