Performance Creative Strategist (DTC) — Remote

Koonei; Italia; Remote; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Remote

Top of market compensation

Job summary

Koonei is seeking a data-driven Creative Lab Lead who writes hooks, scripts the hooks, briefs editors, and relies on post-launch data to decide what dies and what scales. You’ll own angle research across reviews, forums, and competitor ads to craft language before any design file is created.

You will map a testing roadmap for paid social on TikTok, Reels, Shorts, and Meta, and monitor metrics like thumb-stop rate, CPA, and CPA-driven scaling decisions.

Qualifications

• Owned creative on a DTC/ecommerce account with real spend.
• Ability to prove impact via CPA and scale.
• Excellent written English; one word choice can change engagement.

Responsibilities

• Research angles from reviews, forums and competitor ads to craft language before design files exist.
• Write hooks and scripts for paid social: TikTok, Reels, Shorts, Meta; map to awareness stages.
• Brief editors with clear, repeatable briefs that can execute in one pass.
• Define the testing roadmap: what goes live, what is killed, what scales, and why.
• Analyze post-launch data: thumb-stop rate, hold rate, view duration, CTR, CPA and inform next tests.

Skills

Angle research

Hooks & scripts

Briefing editors

Testing roadmap

Post-launch analysis

Data-driven decisions

Job description

We spend $100k+/month on Meta and TikTok. Nobody owns the creative.

That’s the job.

Our media buyer is optimising bidding against ads that were never properly tested. We need someone who writes the angles, scripts the hooks, briefs the editors, then reads the data and decides what dies and what scales.

If you can’t tell us your best hook rate and what it did to CPA, this isn’t your role.

What you’ll own

• Angle research. Customer reviews, forums, competitor ads, support tickets. You find the language before anyone opens a design file.
• Hooks and scripts. Written by you, for paid social TikTok, Reels, Shorts, Meta. Mapped to awareness stage.
• Editor and creator briefs. Structured enough that they execute in one pass.
• The testing roadmap. What goes live, what gets killed, what scales, and why. One meaningful variable at a time.
• Post-launch analysis. Thumb-stop rate, hold rate, average view duration, CTR, CPA. You diagnose why the drop-off happened at second three and decide the next test.

Who this is for

You’ve owned creative on a DTC or ecommerce account at real spend. You’ve watched a hook hold CPA while budget scaled 2x, and you’ve killed a concept you loved because the data said so. You write in English well enough that a single word choice changes the thumb-stop.

Who this is not for

Art directors. Brand strategists. Social media managers. Content strategists. Media planners. PR and communications professionals. Agency creative directors.

If your work is judged by how it looks rather than what it cost per acquisition, we’re not a fit. Awards don’t count here.

Compensation

Top of market, uncapped, tied to what you can prove. Remote.