Online Marketing Coordinator

JR Italy; Milano; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a motivated Campaign Planner to lead media campaigns for major clients. This role is pivotal in driving the planning, execution, and evaluation of digital advertising strategies across various platforms. You'll leverage your expertise in media planning and analytical skills to optimize campaign performance and ensure client satisfaction. The position offers the chance to work closely with cross-functional teams, enhancing your professional growth in a fast-paced environment. If you're passionate about digital advertising and ready to make an impact, this opportunity is perfect for you.

Competenze

• 1+ years as a campaign planner in media agencies is required.
• Strong analytical skills to interpret data and provide insights.
• Proficiency in media planning and budget management.

Mansioni

• Develop and execute strategic digital media plans across platforms.
• Monitor campaign performance and recommend optimizations.
• Collaborate with teams to improve campaign effectiveness.

Conoscenze

Digital media planning

Video/Display programmatic advertising

Amazon DSP platform

Analytical skills

Media planning and budget management

Data visualization and reporting tools

Microsoft Excel

Formazione

BA/BS degree or equivalent experience

Strumenti

DV360

The Trade Desk

Descrizione del lavoro

We are looking for a motivated, entrepreneurial, and analytical Campaign Planner to control and coordinate the correct planning, execution, and delivery of media campaigns for a very large and important customer company. The ideal candidate brings expertise in digital media planning, with demonstrated experience in digital advertising.

You will support the planning and execution of advertising campaigns from the preparation of media plans through to post-flight evaluations on how to grow the clients' business further. This role requires a keen eye for detail, proactivity, and high organizational skills, with the ability to collaborate effectively with internal stakeholders to ensure that campaign objectives are met while maintaining efficiency and scalability of our advertising operations.

Key Responsibilities:

• Develop and execute strategic digital media plans across Amazon's advertising solutions.
• Perform campaign setup including audience targeting, segment creation, and inventory management.
• Review campaign set-up and identify defects.
• Deliver campaign budgets and monitor performance to recommend optimization recommendations and secure optimal return on ad spend.
• Execute technical campaign components including IO creation and deal setup.
• Collaborate with cross-functional teams to implement best practices and improve campaign effectiveness.
• Create detailed performance evaluation reports.
• Drive process improvements for campaign planning and optimization workflows.

Required Skills:

• At least 1 year experience as a campaign planner in media agencies.
• Experience with Video/Display programmatic advertising platforms (DV360, TTD The Trade Desk).
• Experience with Amazon DSP platform (preferably).
• Analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in media planning and budget management.
• Experience with data visualization and reporting tools.
• BA/BS degree or equivalent experience.
• At least intermediate Microsoft Excel skills.

Example tasks will include:

• Creation and execution of Media Plans.
• Campaign performance monitoring, analyzing data, and providing optimization recommendations to Account Managers.
• Credit and rebill submissions.
• Building custom target audiences based on defined segments.
• Generate in-flight and end-of-campaign reports.
• Undertake inventory checks.
• Demand forecasting.
• Shaping high-budget advertising strategies reaching millions of customers and driving performance improvements for a diverse range of large-scale brands (e.g., Apple, Netflix, P&G) in one of the world's largest and fastest-growing digital advertising platforms.
• Gaining exposure to the entire advertising ecosystem end-to-end from pitch to launch to evaluation; full-funnel from customer awareness through to conversion to loyalty; on both first-party and third-party platforms.

The contractors will have a dedicated Senior Manager focused on contractors’ training, coaching, development, motivation, wellbeing, resource allocation, and conflict resolution.

Contractors will interact daily with Managers across the EU and will need excellent written and verbal communication abilities in English. They will not, however, be expected to interact with external stakeholders.

Contractors will need to be in-office for the first few weeks of onboarding as they undertake dedicated training, workshops, shadowing, and reverse-shadowing. After this, there are opportunities to be hybrid with 2-3 days of WFH if productivity is unaffected. Candidates will need to be full-time, available for at least 40 hours per week. Core hours: 8:30 am - 5:30 pm. Some flexibility around these hours if the workload is achieved.