Omnichannel DISS (Digital Influenced Store Sales) Manager

Omnichannel DISS (Digital Influenced Store Sales) Manager

Date: Mar 28, 2025

Brand: Corporate

Location: Milano, IT

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

Your role:

EssilorLuxottica is seeking an experienced Omnichannel DISS Manager to accelerate drive-to-store initiatives and increase qualified traffic both online and in-store.

Reporting to the Omnichannel Traffic Strategy Sr. Manager and responsible for developing the category, digitally influenced store sales (DISS), for all EssilorLuxottica retail banners, focusing primarily on the optical perimeter in the EMEA region. Developing and executing strategies to connect online owned, earned, and paid touch points with brick-and-mortar stores by leveraging omnichannel capabilities to drive in-store sales.

The role requires strong business acumen to unlock untapped opportunities and ownership of the end-to-end customer journey. Additionally, it involves educating and empowering local teams on new KPIs and best practices, ensuring effective implementation of the framework and accurate reporting of results.

With a wider scope covering 20+ brands, this position is ideal for a strategic, data-driven professional eager to transform insights into impactful business and marketing actions and establish scalable frameworks adaptable across different countries and retail banners.

Main responsibilities:

• Develop and implement drive-to-store initiatives, integrating digital and physical experiences to boost qualified traffic in collaboration with Marketing, CRM, Media, Performance Marketing, and Calendar Managers.
• Build and Lead the DISS strategy, ensuring local teams effectively generate and retain qualified traffic.
• Customer Experience Optimization, leverage data insights to enhance the omnichannel journey, increasing online bookings, store visits, and digital-influenced sales.
• Educate and empower local teams on new KPIs, frameworks, and best practices, enabling excellence in execution while ensuring clear ownership of results.
• Provide strategic guidelines, tools, and dashboards to enable data-driven decision-making and optimize local execution.
• Oversee and support DISS growth projects, ensuring seamless execution by local teams while monitoring progress and impact.
• Identify trends, anomalies, and growth opportunities, proactively proposing initiatives to strengthen the connection between digital and physical stores. Challenge the status quo to drive innovation and achieve business targets.
• Influence senior executives using quantitative and qualitative insights, provide strategic recommendations and guidelines.
• Monitor key KPI and interpret data from various sources (Adobe Analytics, Google Analytics, Excel) to track performance and identify growth opportunities.
• Align with Local marketing teams, corporate marketing functions IT, and Finance to drive cross-functional synergies and improve overall DISS adoption and maturity.
• Host regular check-ins with Local teams to review financial KPIs, omnichannel performance, and roadmap progress.

Main requirements:

• Degree-level education with strong business acumen.
• 8/10+ years of experience in retail, digital marketing, and customer engagement strategies, cross digital and physical touchpoints.
• Strong analytical skills, with expertise in data mining, statistical methods, and web analytics tools (Adobe Analytics, Google Analytics).
• Excellent planning and organizational skills, with the ability to formulate strategic plans and gain stakeholder buy-in.
• Advanced proficiency in MS Office (Excel, PowerPoint) for data analysis and reporting.
• Ability to work in a fast-paced environment, balancing multiple priorities while meeting deadlines.
• Strong interpersonal and communication skills, with a customer-centric and problem-solving mindset.

Network Of Interaction (Both Corporate And Local):

• Ecommerce Team
• Business Channel Marketing team
• Marketing Channels: Media, CRM, Social Media, Performance Marketing
• Store Ops
• Finance & IT

What’s in it for you

In EssilorLuxottica, you are not defined just by your job title. Each career adventure is unique; have a glimpse of some of the benefits you will enjoy as a successful candidate:

• Access to our cutting-edge learning platform, Leonardo, and personalized development programs to help you grow professionally and personally.
• Enjoy flexible work conditions, health insurance coverage, ticket restaurants, internal rooftop canteen.
• Join the Corporate Shareholding Program “BOOST”, an opportunity to share in the company’s success and directly benefit from EssilorLuxottica’s growth.
• Access special offers for employees on a vast range of eyewear, eye care products, and fashion apparel, so you can enjoy our world-class brands firsthand.
• Enjoy our “Disconnect Program”, a holistic approach to work-life balance, including initiatives for mental health, yoga, jogging sessions, and more, designed to help you recharge and stay healthy.

Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.