Office Technology Category Manager

Lyreco; Cambiago; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Un'azienda di distribuzione di prodotti e servizi cerca un Responsabile Marketing in Lombardia per sviluppare e coordinare strategie di marketing nel mercato italiano. Il candidato ideale avrà eccellenti capacità comunicative e una forte comprensione delle dinamiche di categoria. Sarà responsabile di raggiungere obiettivi di vendita e di gestione del team, garantendo migliori soluzioni di acquisto e vantaggi competitivi.

Competenze

• Ottima comunicazione verbale e scritta.
• Conoscenza approfondita del mercato e dei concorrenti nella categoria.
• Capacità di gestione delle persone e del loro sviluppo.

Mansioni

• Sviluppare e guidare piani di marketing in Italia.
• Coordinare strategie di marketing con altri dipartimenti.
• Ottimizzare strategie di marketing e prezzi.
• Costruire relazioni solide con gli stakeholder interni ed esterni.
• Guidare e sviluppare il team, promuovendo la crescita personale.

Conoscenze

Eccellenza

Rispetto

Agilità

Passione

Comunicazione verbale e scritta

Gestione delle persone

Descrizione del lavoro

In Lyreco condividiamo tutti lo stesso obiettivo: tendere alla passione, all'eccellenza, al rispetto e all'agilità. Siamo orgogliosi di essere il leader europeo e il terzo più grande distributore di prodotti e servizi per l’ambiente di lavoro.

La nostra cultura, fortemente improntata all'ascolto, alla condivisione e al coinvolgimento di tutti i collaboratori, è in linea con i nostri valori e guida le nostre scelte. Oggi, grazie al lavoro, l'impegno e la passione di tutti, Lyreco è una realtà solida e strutturata che crede nel valore delle sue persone e continua ad investire nel proprio futuro.

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This is a key position that will play a crucial role in the strategic development of Lyreco’s future. Reporting directly to the P&S Marketing Director, you will be responsible for driving Lyreco successfully into the Workplace markets of Office & Tech products.

With responsibility for the category team and in close collaboration with local sales and marketing teams, you will deliver best-in-class marketing activity, category & financial targets & budgets for your category — focused on end-to-end, cost reduction, income generation, stock management & ultimately the operating result of your category. You will ensure this is delivered through your team with excellence, creating a strategic category growth vision that meets sales and profitability targets.

• MAIN ACCOUNTABILITIES
• Develop and lead Italian marketing plans to ensure that the product and services portfolio achieves sales and margin targets.
• Coordinate marketing strategies with sales, financial, public relations, and production departments.
• Evaluate and optimize marketing and pricing strategies.
• Utilize qualitative & quantitative data to form a vision for the next years / 6P (Price, Product, Promotion, Procurement, Placement, Partner) Category.
• Lead a cross-functional team through key catalogue ranging milestones as part of our centralised ranging critical path.
• Develop and implement an annual negotiation and rolling “Buy for Less” / tender schedule to deliver cost savings and better buying solutions without compromising quality or service.
• Build and implement an end-to-end ABCD Supplier strategy, ensuring regular performance reviews.
• Define a catalogue range that wins for customers and key verticals, aligning with group guidelines.
• Validate all non-catalogue lines to ensure they align with your category strategy and budget, adding value for Lyreco.
• Work with suppliers to ensure Lyreco gains “first to market” and “exclusive” product ranges for competitive advantage.
• Continuously review and simplify your range, ensuring market-leading breadth and depth while reducing duplication.
• Collaborate with the supply chain team to ensure top-tier inbound service and OTIF levels.
• Regularly review and optimize your supplier base to unlock cost savings and efficiencies.
• Deliver a new sustainability plan for your category.
• Develop a pricing strategy that maintains basket competitiveness, working with suppliers to optimize purchasing.
• Implement a market-leading digital transformation plan for your category to maximize customer engagement.
• Build and maintain strong relationships with internal and external stakeholders, fostering collaboration and breaking down barriers.
• Lead and develop your team, promoting a culture of trust and self-development through regular coaching and learning opportunities.

QUALIFICATIONS AND SKILLS

• Demonstrate Lyreco values: Excellence, Respect, Agility, Passion.
• Be humble, hungry, and emotionally intelligent.
• Excellent verbal and written communication skills.
• Practical mindset.
• Take ownership of your work and accept responsibility for performance and results.
• Understanding of people management principles.
• Thorough knowledge of your category marketplace and competitors.
• Willingness to take on more responsibility when needed.
• Strong commitment and motivation to achieve goals.