Media Specialist

INC – PR Agency Content First; Pavia; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading PR agency is seeking a Media Relations Specialist to enhance client media strategies in Rome or Milan. The candidate will manage relationships, develop content, and create communication strategies across channels. With a flexible work environment and a focus on creativity, this role suits a seasoned professional in the food and design sectors.

Servizi

Bonus system

Parental leave enhancements

Informal, inclusive work environment

Business casual dress code

Competenze

• Over 5 years of experience in a PR agency.
• Experience particularly in food, architecture, and design sectors.
• Fluent in Italian and English.

Mansioni

• Oversee earned media relations for various accounts.
• Develop strategic media plans and execute media coverage.
• Monitor and evaluate media coverage.

Conoscenze

Communication

Creative Storytelling

Media Relations

Social Media Knowledge

Formazione

Bachelor's degree in Communications, PR, Journalism

Descrizione del lavoro

INC is looking for a Media Relations Specialist based in Rome or Milan to join its team. The ideal candidate should have over 5 years of experience in a PR agency with a proven track record in corporate and consumer media relations, particularly in food, architecture, and design sectors.

This person will oversee earned media relations for various accounts, develop strategic media plans, and execute media coverage.

Responsibilities include:

1. Supporting overall media strategy for INC clients.
2. Creating focused communications strategies, stakeholder analysis, and mapping opportunities across channels.
3. Building and maintaining media relationships.
4. Building media lists and pitching to journalists.
5. Developing newsworthy stories and media content.
6. Executing media engagement strategies.
7. Liaising with account teams and clients.
8. Monitoring, analyzing, and evaluating media coverage.
9. Preparing PR proposals.
10. Participating in creative brainstorms.

Qualifications include a Bachelor's degree in Communications, PR, Journalism, or related fields, with over 5 years of relevant experience, especially in food & beverage, economics, or lifestyle sectors. The candidate should have excellent communication skills, be able to work in a fast-paced environment, possess creative storytelling skills, and be fluent in Italian and English. A strong knowledge of social media and web tools is essential.

The role offers flexibility to work in Rome or Milan, with options for remote work, including occasional travel. Benefits include a bonus system, parental leave enhancements, and an informal, inclusive work environment with a business casual dress code.

Applicants are encouraged to send their applications. Due to high volume, only suitable candidates will be contacted within 14 days if not selected.