Media Planning Assistant Manager

Kia Italy; Milano; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading automotive company is seeking a Media Planning Assistant Manager based in Milan. The role involves managing offline and online media budgets, developing strategies, and coordinating with stakeholders. Candidates should have a Bachelor's degree in Economics, Marketing, or Communication, with significant experience in media planning and marketing. Fluency in Italian and strong communication skills are essential.

Competenze

• At least 3 years of previous marketing experience.
• Over 4 years of experience specifically in media planning.

Mansioni

• Developing media planning strategies.
• Managing budget allocation and ROI monitoring.
• Managing agency relationships.
• Ensuring GDPR compliance in media marketing.
• Coordinating local campaigns for synergy.
• Periodic reporting with strategic insights.
• Identifying new marketing channels.
• Monitoring industry trends for innovation.

Conoscenze

Fluent in Italian

Proficient in English

MS Office (Excel and PowerPoint)

Strong communication skills

Budget management skills

Project management skills

Data-driven mindset

Team player

Formazione

Bachelor's degree in Economics, Marketing, or Communication

Descrizione del lavoro

Join the movement and find new inspiration.

Kia, together with its sister brand Hyundai, is the fifth-largest automotive company in the world. Since its founding in 1944, Kia has been a significant player in the global automotive industry, with Kia cars driven in about 180 countries.

At Kia, we value diverse perspectives and knowledge, fostering innovative and creative mobility solutions. We support our employees through policies that promote a clear vision of a free and creative working environment, aiming to achieve a balanced and happy work-life culture.

We are currently looking for a

• Media Planning Assistant Manager
• located in Milan.

The Media Planning Assistant Manager (AM) will be responsible for managing offline and online media budgets and campaigns, coordinating daily tasks aligned with the company's business strategy. The role involves managing internal and external stakeholders, including agencies and media vendors.

Main responsibilities include:

• Developing media planning strategies
• Managing budget allocation, campaign implementation, and ROI monitoring across various media channels such as TV, digital (Display, VOD, SNS, SEA, Lead Acquisition), print, radio, OOH/DOOH, and cinema campaigns
• Managing agency relationships
• Ensuring GDPR compliance in media marketing activities
• Coordinating with local campaigns for synergy
• Reporting periodically with strategic insights to enhance future media plans
• Identifying new marketing channels, services, or partnership opportunities
• Monitoring industry trends and competitors to foster innovation

Education and Experience Requirements:

• Bachelor's degree in Economics, Marketing, or Communication
• At least 3 years of previous marketing experience
• Over 4 years of experience specifically in media planning

Skills and Language Requirements:

• Fluent in Italian (written and spoken)
• Proficient in English (written and spoken)
• Proficient in MS Office (Excel and PowerPoint)
• Strong communication and negotiation skills
• Excellent project and budget management skills
• Structured, data-driven mindset
• Ability to build and manage relationships at all levels as a team player

The offer is addressed to individuals of all genders in accordance with Legislative Decree n. 198 / 2006.