Media Planner Specialist

Shopfully; Roma; Hybrid; EUR 28,000 - 38,000; Full time

Job summary

Shopfully is a rapidly scaling multinational that connects shoppers with deals they love. We are seeking a Media Planner Specialist to join our Campaign & Media team and help set up, manage, and continuously optimize paid media campaigns across Meta Business Manager and Google Ads.

You will work with internal stakeholders to deliver campaigns that meet client KPIs, analyze performance data, and support the sales team in identifying target audiences.

Qualifications

• 1–2 years hands-on experience managing and optimizing digital advertising campaigns on Meta Business Manager and Google Ads.
• Analytical approach to performance data and insights.
• Teamwork attitude and collaborative spirit.
• Problem solving and proactive mindset to address campaign issues.
• Excellent command of English (written and spoken).
• Basic knowledge or exposure to Programmatic Advertising (DV360 or similar) is a plus.

Responsibilities

• Manage end-to-end campaigns: Set up, launch, and monitor paid media campaigns on Meta Business Manager and Google Ads.
• Coordinate the life cycle of campaigns (schedules, progression, issue resolution, delivery) with supervisor and internal stakeholders.
• Drive performance and optimization: monitor daily delivery, analyze metrics, and implement optimization to meet KPIs and contract requirements.
• Support the Sales Team in identifying right targets for each campaign based on historical data.

Skills

Digital advertising

Analytical thinking

Teamwork

Problem solving

English proficiency

Programmatic advertising

Tools

Google Ads

Meta Business Manager

DV360

Job description

We are the platform turning browsing into shopping. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.

In 2024, Shopfully joined forces with the North American company , creating a global leader in the sector. Together, we reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia.

Ready to spark your growth with us?

WHO WE LOOK FOR

We are looking for a Media Planner Specialist, who will join our Campaign & Media team.

You will be responsible for the setup, management, and continuous optimization of digital advertising campaigns across major performance channels, working closely with internal stakeholders and contributing to the effective delivery and success of our clients' campaigns.

WHAT YOU WILL DO

• Manage end-to-end campaigns: Set up, launch, and monitor paid media campaigns on Meta Business Manager and Google Ads.
• Coordinating the life circuit of advertising campaigns (implementing campaign schedules, monitoring campaign progresses, solving possible issues, all the way to delivery), in collaboration with your supervisor and with internal stakeholders;
• Drive performance & optimization: Monitor daily delivery, analyze key metrics, and implement optimization strategies to reach client KPIs and contract requirements for advertising campaigns - in accordance with your supervisor’s guidelines;
• Supporting our Sales Team in identifying the right targets for each campaign based on historical data.

WHAT YOU WILL NEED

• 1–2 years of hands‑on experience managing and optimizing digital advertising campaigns on Meta Business Manager and Google Ads.
• Analytical approach
• Teamwork attitude
• Problem solving and proactive mindset
• Excellent command of English language
• Basic knowledge or practical exposure to Programmatic Advertising (DSP platforms like DV360 or similar) is a strong plus

At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a ‘perfect’ CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

LOCATION

While we have offices in Milan, you can benefit from our flexible hybrid model (full remote available), empowering you to work where you're most effective.

WHAT YOU WILL FIND AT SHOPFULLY

An opportunity to thrive in a rapidly scaling multinational company

A vibrant, informal, and inclusive work environment

We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work

Access to learning opportunities and regular feedback sessions

Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups

Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks

We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are

Benefit from additional country‑specific advantages based on local contracts and practices

WHO WE ARE

We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That’s why building a more diverse team, as well as bringing in even more talent, is so important for us.

TO FEEL AT HOME IN SHOPFULLY YOU NEED

• Progress Over Perfection: We move forward. Always. In a fast‑moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.
• Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.
• Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition.
• Challenge with Empathy: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.

Always Build Better: We are builders—of products, systems, and ideas. But more…

If you choose to apply for this specific job position and submit your application, which may include personal data such as your identifying details, contact information, curriculum vitae, cover letter, professional qualifications, and/or employment history, please be informed that your data may be shared with our Affiliates*, including Offerista Group GmbH and Flipp Operations Inc. The aforementioned entities will act as joint controllers for the limited purpose of intra‑group sharing related to the evaluation of candidates’ applications. This means that your data may be processed by the Affiliate to assess your application and, if deemed suitable, to