Digital Campaign/Performance Marketing Specialist

Shopfully; Roma; In loco; Riservato; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible hybrid work model

Access to learning opportunities

Modern office with snacks and coffee

Team events and celebrations

Descrizione del lavoro

A leading marketing firm in Italy is seeking a Digital Campaign/Performance Marketing Specialist to join their Performance Marketing team. This role involves executing and optimizing digital media campaigns, monitoring campaign performance, and generating performance reports. The ideal candidate should have 1-3 years of experience in relevant positions with strong strategic and analytical skills. The position offers a hybrid work model, allowing flexibility in work location.

Competenze

• 1-3 years in digital media agency or news media company or equivalent experience.

Mansioni

• Execute and optimize digital media campaigns across various platforms.
• Monitor performance and budgets to ensure campaign effectiveness.
• Generate and maintain accurate campaign performance reports.
• Contribute to process improvement for operational efficiency.

Conoscenze

Strategic & Analytical Capabilities

Operational & Technical Execution

Relationship & Stakeholder Management

Descrizione del lavoro

WHO WE LOOK FOR

We are looking for a Digital Campaign/Performance Marketing Specialist, who will join our Performance Marketing team.

As a Digital Campaign/Performance Marketing Specialist, you are responsible for the execution and optimization of digital media campaigns within Flipp’s Private Shopper Network and across external platforms. You will ensure campaigns launch with technical precision, monitor external spend daily to prevent pacing issues, and proactively troubleshoot attribution or tracking discrepancies.

WHAT YOU WILL DO

• Campaign Management and Execution
  • Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs.
  • Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization.
  • Collaborate with third‑party vendors, and internal sales to communicate campaign performance and drive results.
  • Partner cross‑functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement.
  • Effectively manage and track client budgets to ensure campaigns achieve target outcomes.
• Media Planning & Performance Optimization
  • Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented.
  • Monitor campaign performance and pacing to identify risks and opportunities.
  • Recommend data‑driven optimization strategies based on performance trends and established best practices.
  • Implement approved optimization tactics to improve delivery and results.
• Reporting and Troubleshooting
  • Generate and maintain accurate campaign performance reports on a regular cadence.
  • Review performance data to identify trends, anomalies, or delivery risks.
  • Surface actionable insights to support optimization and performance discussions.
  • Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross‑functional partners.
• Team & Process Improvement
  • Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency by sharing learnings and feedback.
  • Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively.

WHAT YOU WILL NEED

• 1‑3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience.
• Strategic & Analytical Capabilities
• Operational & Technical Execution
• Relationship & Stakeholder Management

LOCATION

While we have offices in Milan, you can benefit from our flexible hybrid model (full remote available), empowering you to work where you're most effective.

WHAT YOU WILL FIND AT SHOPFULLY

• An opportunity to thrive in a rapidly scaling multinational company
• A vibrant, informal, and inclusive work environment
• We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work
• Access to learning opportunities and regular feedback sessions
• Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups
• Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks
• We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are
• Benefit from additional country‑specific advantages based on local contracts and practices