Media Planner

Fine Foods & Pharmaceuticals N.T.M. S.p.A.; Napoli; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

Une entreprise dynamique à la pointe du Retail recherche un Media Planner passionné par le paysage numérique. Dans ce rôle, vous serez responsable de la conception et de la mise en œuvre de stratégies médias efficaces, optimisant les campagnes et mesurant les performances afin d'assurer une présence client impactante.

Competenze

• 1-2 ans d'expérience en planification de campagnes en ligne.
• Connaissance de Google Ads et Meta est préférable.
• Excellente communication en italien et anglais.

Mansioni

• Gérer et optimiser le budget des campagnes publicitaires.
• Analyser les rapports médias pour identifier les tendances.
• Collaborer avec des équipes transversales pour assurer une communication efficace.

Conoscenze

Gestion budgétaire de campagne

Analyse des données

Communication

Proactivité

Strumenti

Google Ads

Meta Ads

Google Data Studio

Google Marketing Platform

Descrizione del lavoro

Media Planner

Company Description

New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.

At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of contact and relationship between the brand and the consumer.

At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business involves comprehending the cognitive processes underlying purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies capable of offering value to clients and users.

Building the future of Retail is the goal that constantly guides our actions.

Our Retail focus mainly covers three industries:

• Fashion & Luxury
• Consumer Retail & Food Service
• Direct to Consumer

Intersecting Practices:

• Tech
• Digital & Business Performance
• Marketing & Communication
• Service Operations

Position

If you're passionate about the digital media landscape and eager to shape brand media strategies, this is the perfect opportunity! Join the Media Team at Connexia, the Marketing & Communication brand of Retex. As our new Media Planner, you'll be at the forefront of designing and implementing effective online brand strategies, optimizing media campaigns, and driving performance to ensure impactful client presence.

The role you will play:

• Campaign Planning & Management: Manage and optimize media budget campaigns across various platforms (Google Ads, Meta Ads, TikTok, and others). Your expertise in programmatic, affiliation, and retargeting platforms will be crucial in maximizing effectiveness.
• Performance Monitoring: Set and monitor KPIs, present results to stakeholders, and provide actionable insights to inform decisions.
• Data Analysis and Insights: Analyze media reports to identify results and trends, using insights to enhance strategies and ensure KPIs are met.
• Collaborative Spirit: Work closely with cross-functional teams, ensuring smooth operations and effective communication. Your ability to articulate digital insights will empower management's decision-making.

Requirements

While you may not meet all criteria, we believe you would excel if you possess these characteristics:

• Experience: 1-2 years in online campaign planning and budget management. Knowledge of Google Ads, Meta, and Office Suite is preferred.
• Technical Skills: Familiarity with data visualization tools like Google Data Studio and media stacks such as Google Marketing Platform.
• Communication Skills: Excellent verbal and written communication in Italian and English.
• Proactivity and Organization: Strong problem-solving skills, proactive attitude, and ability to manage multiple tasks efficiently.
• Language Proficiency: Fluency in Italian and English.

Other Information

At Retex, our team comprises diverse skills and experiences. We encourage growth, exploration, and development. We celebrate diversity and inclusion and are proud to be a Società Benefit and an equal-opportunity workplace, where every individual is valued.

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