Media & Performance Marketing Manager

Luxottica; Milano; In loco; EUR 50.000 - 75.000; Tempo pieno

Descrizione del lavoro

A leading company in the eyewear sector is seeking a data-driven Media & Performance Marketing Manager to lead digital activities across multiple channels. This critical role requires overseeing online media, managing KPIs, and collaborating with various teams to produce effective campaigns. Ideal candidates will have extensive experience in digital marketing, strong analytical skills, and expertise in tools like Google Ads and Adobe Analytics.

Competenze

• 5+ years of experience in driving media and performance campaigns in a fast-paced environment.
• Solid experience in Digital Marketing and E-commerce.
• Fluent in English.

Mansioni

• Develop and execute a full-funnel digital media strategy across multiple online channels.
• Manage and allocate the digital media budget effectively across channels and campaigns.
• Conduct performance analysis using analytics tools and provide recommendations for improvement.

Conoscenze

Data Management

Media

Statistics

Problem Solving

Digital Marketing

E-commerce

Formazione

Educational Background in Data Management, Media, Statistics

Strumenti

Google Ads

Business Manager

DV360

Campaign Manager

Adobe Analytics

Descrizione del lavoro

Widen Your Horizons. Join the Next Chapter of Your Career

At EssilorLuxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.

We work for a brighter future, thinking today about the world of tomorrow.

Don’t miss the chance to shape your #FutureInSight with us!

Your role

We are looking for adata-driven Media & Performance marketing Manager who willlead online digital activities across multiple channels (Google Ads, Meta, Display, Video on Demand, mobile DTS, etc..). This role is crucial for driving for our online presence, engaging our target audiences across all stages of the funnel. The candidate will be responsible of multiple brands across EMEA.

• Management of online media and performance activities across multiple channels (Social, Display, Paid Search, Videocom, Mobile DTS etc.) in adherence with media and performance KPIs target
• Leadership and coordination of supervisor and specialists in the daily channel operations to ensure support to other key stakeholders of the business and brands.
• Maintain relationships across internal departments such as Marketing, Finance, eCommerce, Content, Analytics to make sure the strategic guidelines are set and the KPIs are met.
• Collaborate with vendors and suppliers to set a multichannel strategy and follow up with action points.
• Align with the Senior Manager and Head of Performance about the status of existing projects, main KPIs.

Main responsibilities:

• Develop and execute a comprehensive full- funnel digital media strategy across multiple online channels (Google Ads, Meta, Display, Video on Demand, mobile DTS, etc..)
• Oversee the planning, execution, optimization, and reporting of digital campaigns to maximize results driving continuous improvement via testing
• Manage and allocate the digital media budget effectively across channels and campaigns, optimizing spend based on performance insights and KPIs.
• Conduct in-depth performance analysis using analytics tools and measurement frameworks (Google Analytics, Adobe analytics, Data Studio, MMM etc.) providing recommendations for improvement across channels and campaigns.
• Responsible about delivering the target KPIs and coordinate the teamwork accordingly
• Be the point of contact with internal cross functional teams and external vendors

Main requirements:

• Educational Background inData Management, Media, Statistics or equivalent
• At least5+years of experience indriving media and performance campaigns in a competitive, fast-pace environment
• Strong problem solving skills and parallel thinking
• Solid experience withGoogle Ads, Business Manager, DV360, Campaign Manager, Adobe Analytics.
• Solid experience inDigital Marketing and E-commerce
• Fluent in English

Recruiting process

If you are selected, you will be contacted by HR Department to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.