Media & Performance Marketing Manager

EssilorLuxottica Group; Milano; In loco; EUR 45.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company in the optical industry is seeking a Media & Performance Marketing Manager in Milano. This role focuses on driving online digital activities across multiple channels, managing campaigns, and ensuring KPIs are met. The ideal candidate will have a strong background in digital marketing, extensive experience in media campaigns, and a commitment to delivering results.

Competenze

• 5+ years of experience in media and performance campaigns.
• Strong problem-solving skills and ability to think in parallel.
• Solid experience in Digital Marketing and E-commerce.

Mansioni

• Develop and execute a comprehensive full-funnel digital media strategy.
• Oversee planning, execution, optimization, and reporting of digital campaigns.
• Manage and allocate the digital media budget effectively.

Conoscenze

Problem-solving

Digital Marketing

E-commerce

Formazione

Educational background in Data Management, Media, Statistics

Strumenti

Google Ads

Adobe Analytics

Data Studio

DV360

Campaign Manager

Descrizione del lavoro

Widen Your Horizons. Join the Next Chapter of Your Career

At EssilorLuxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.

We work for a brighter future, thinking today about the world of tomorrow.

Don’t miss the chance to shape your #FutureInSight with us!

Your role

We are looking for a data-driven Media & Performance Marketing Manager who will lead online digital activities across multiple channels (Google Ads, Meta, Display, Video on Demand, mobile DTS, etc.). This role is crucial for driving our online presence and engaging our target audiences across all stages of the funnel. The candidate will be responsible for multiple brands across EMEA.

• Management of online media and performance activities across multiple channels (Social, Display, Paid Search, Video, Mobile DTS, etc.) in adherence with media and performance KPIs.
• Leadership and coordination of supervisors and specialists in daily channel operations to support other key stakeholders of the business and brands.
• Maintain relationships across internal departments such as Marketing, Finance, eCommerce, Content, Analytics to ensure strategic guidelines are set and KPIs are met.
• Collaborate with vendors and suppliers to set a multichannel strategy and follow up with action points.
• Align with the Senior Manager and Head of Performance regarding the status of existing projects and main KPIs.

Main responsibilities :

• Develop and execute a comprehensive full-funnel digital media strategy across multiple online channels (Google Ads, Meta, Display, Video on Demand, mobile DTS, etc.).
• Oversee the planning, execution, optimization, and reporting of digital campaigns to maximize results and drive continuous improvement via testing.
• Manage and allocate the digital media budget effectively across channels and campaigns, optimizing spend based on performance insights and KPIs.
• Conduct in-depth performance analysis using analytics tools and measurement frameworks (Google Analytics, Adobe Analytics, Data Studio, MMM, etc.) and provide recommendations for improvement across channels and campaigns.
• Be responsible for delivering the target KPIs and coordinate teamwork accordingly.
• Serve as the point of contact with internal cross-functional teams and external vendors.

Main requirements :

• Educational background in Data Management, Media, Statistics, or equivalent.
• At least 5+ years of experience in driving media and performance campaigns in a competitive, fast-paced environment.
• Strong problem-solving skills and ability to think in parallel.
• Solid experience with Google Ads, Business Manager, DV360, Campaign Manager, Adobe Analytics.
• Solid experience in Digital Marketing and E-commerce.

If you are selected, you will be contacted by the HR Department to guide you through the specific steps for your application.

Our Diversity, Equity, and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

Performance Marketing Manager • Milano, IT