Media & Performance Marketing Manager

TN Italy; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative firm is seeking a data-driven Media & Performance Marketing Manager to lead digital activities across various channels. This role is essential for enhancing online presence and engaging target audiences. You will manage multiple brands, develop full-funnel strategies, and collaborate with internal teams to ensure KPI achievement. If you're passionate about digital marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you. Join us and shape the future of marketing!

Competenze

• 5+ years managing media and performance campaigns in competitive environments.
• Strong analytical skills using tools like Google Analytics and Adobe Analytics.

Mansioni

• Develop and implement digital media strategy across multiple channels.
• Manage digital media budget and optimize based on performance data.

Conoscenze

Data Management

Media Campaign Management

Problem-Solving Skills

Digital Marketing

E-commerce

Formazione

Degree in Data Management

Degree in Media or Statistics

Strumenti

Google Ads

Adobe Analytics

Data Studio

DV360

Campaign Manager

Descrizione del lavoro

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Media & Performance Marketing Manager, Milan

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EU work permit required:

Yes

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Job Reference:

809d74e5e15e

Job Views:

2

Posted:

24.04.2025

Expiry Date:

08.06.2025

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Job Description:

Widen Your Horizons. Join the Next Chapter of Your Career

At EssilorLuxottica, we are committed to empowering our people to grow and succeed. This is your opportunity to take your career to the next level, embrace new challenges, and continue making a difference.

We work for a brighter future, thinking today about the world of tomorrow.

Don’t miss the chance to shape your #FutureInSight with us!

Your role

We are looking for a data-driven Media & Performance Marketing Manager who will lead online digital activities across multiple channels (Google Ads, Meta, Display, Video on Demand, mobile DTS, etc.). This role is crucial for driving our online presence and engaging target audiences across all funnel stages. The candidate will oversee multiple brands across EMEA.

• Management of online media and performance activities across channels (Social, Display, Paid Search, Video, Mobile DTS) aligned with media and performance KPIs.
• Leadership and coordination of supervisors and specialists in daily channel operations to support key stakeholders and brands.
• Maintain relationships with internal departments such as Marketing, Finance, eCommerce, Content, Analytics to ensure strategic alignment and KPI achievement.
• Collaborate with vendors and suppliers to develop and execute multichannel strategies.
• Coordinate with the Senior Manager and Head of Performance regarding project statuses and KPIs.

Main responsibilities:

• Develop and implement a comprehensive full-funnel digital media strategy across multiple online channels.
• Plan, execute, optimize, and report on digital campaigns to maximize results and foster continuous improvement via testing.
• Manage and allocate the digital media budget effectively across channels and campaigns, optimizing based on performance data.
• Conduct performance analyses using tools like Google Analytics, Adobe Analytics, Data Studio, MMM, and provide actionable insights.
• Ensure delivery of target KPIs and coordinate team efforts accordingly.
• Serve as the main contact point with internal teams and external vendors.

Main requirements:

• Educational background in Data Management, Media, Statistics, or related fields.
• At least 5+ years of experience managing media and performance campaigns in a fast-paced, competitive environment.
• Strong problem-solving skills and ability to think in parallel.
• Extensive experience with Google Ads, Business Manager, DV360, Campaign Manager, Adobe Analytics.
• Solid background in Digital Marketing and E-commerce.

If selected, HR will contact you to guide you through the application process.

Our Diversity, Equity and Inclusion commitment

We are dedicated to creating an inclusive environment for all employees, celebrating diversity, and providing equal opportunities regardless of race, gender, ethnicity, religion, disability, sexual orientation, or other characteristics.

Please note: If you are not a passport holder of the country for the vacancy, you might need a work permit. Check our Blog for more info.

Bank or payment details should not be provided when applying. All applications should be made via the 'Apply now' button.