Media Intelligence Specialist

Costa Crociere S.p.A.; Genova; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A global cruise company is seeking a Media Intelligence Specialist in Genoa, Italy. This role involves monitoring media campaigns, providing actionable insights, and collaborating with marketing teams. Candidates should have a Bachelor’s in a relevant field and be fluent in Italian and English. Join a diverse community driving impactful marketing strategies with the flexibility of remote work.

Servizi

Flexible remote work

Work with a passionate team

Vibrant workplace culture

Competenze

• Passionate about Media and Marketing with strong curiosity for trends.
• Proven expertise in data analysis and business intelligence.
• Exceptional eye for detail in data management and campaign tracking.

Mansioni

• Monitor and analyze omnichannel campaign performance.
• Collaborate with internal teams and external stakeholders.
• Prepare ad hoc analyses for business updates and strategy documents.

Conoscenze

Data analysis

Media monitoring

Campaign tracking

Technical proficiency

Fluent in Italian and English

Formazione

Bachelor’s degree in Mathematics, Engineering, or Economics

Strumenti

Google Analytics

Adobe Analytics

Microsoft Office Suite

Descrizione del lavoro

Job Description

Are you ready to unlock and unleash the full potential of our brand? We're currently seeking a Media Intelligence Specialist to join our Omnichannel Media Strategy & Intelligence Team - a pivotal function in elevating brand awareness among consumers, fueling demand generation, and driving revenue growth.

Who We Are

Welcome to our global community! We take pride in our diverse workforce of over 20,000 professionals from 70 different countries and cultures. At Costa, we believe in openness, positivity, and support. We foster an environment based on trust and transparency, ensuring that everyone's voice is heard.

How You'll Live Your Ambition

In this role, you will be responsible for monitoring and analyzing the performance of omnichannel campaigns through key performance indicators (KPIs), while collaborating closely with our Media Agency. You will deliver actionable insights and in-depth analysis to support data-driven strategies and decision-making within the team. Reporting to the Media Intelligence Manager, our future colleague will have the opportunity to work alongside various marketing teams and contribute across functions—based at our HQ in Genoa.

Demonstrate your passion

• Like a dynamic, real-time map, you'll have the exciting opportunity to analyze media plans and performance across KPIs for both Offline channels (TV, Radio) and Digital Media (SEA/SEO, Display, Social, Programmatic, and more), covering the countries where Costa runs advertising campaigns—primarily across Europe. Your work will rely on tools like Google Analytics, Adobe Analytics, and various dashboards.
• You'll support the monitoring and analysis of media activation impact on business results, also working with advanced measurement frameworks such as Marketing Mix Modeling (Econometrics) and Attribution Models.
• Your contributions will enable data-driven decision making, by gathering and analyzing both qualitative and quantitative data from multiple sources to uncover insights and drive strategic support.
  
  

Get things right

• You will take an active role in preparing ad hoc analyses to support regular business updates, strategy documents, and annual Strategic Planning.
• You’ll collaborate with both internal teams and external stakeholders, working closely with our Media Agency to gather the necessary data and interpret trends, competitive landscapes, and explore innovative solutions—while also supporting analyses on Adobe CDP.
• We're always eager to discover new horizons! That’s why we welcome your proposals and fresh ideas for designing new reporting approaches and methodologies.
  
  

What Makes You Unique

• First and foremost, you bring a genuine passion for Media and Marketing, along with a strong curiosity for staying current on emerging trends and technologies.
• You hold a Bachelor’s degree or higher in Mathematics, Engineering, or Economics, equipping you with a solid foundation in technical skills and an analytical mindset.
• With proven expertise in data analysis and business intelligence, you demonstrate excellent analytical capabilities and confidence in data management and campaign tracking, with an exceptional eye for detail.
• You possess strong technical proficiency, especially in Microsoft Office Suite (Excel and PowerPoint), and tools such as Google Analytics and/or Adobe Analytics.
• We’re looking for someone fluent in both Italian and English—any additional language skills are considered a valuable asset.
• We value individuals with an open mindset, proactive attitude, strong team spirit, and clear communication skills.
• You are passionate about continuous learning and exploration, receptive to feedback, and eager to integrate new perspectives and ideas.
  
  

Why Costa

• You'll be part of an extraordinary, diverse community, contributing to award-winning brand strategies that set us apart. Our Genoa office is the perfect mix of a vibrant workplace and a gateway to amazing cruise experiences.
• You'll have the opportunity to work with a passionate team, driving impactful marketing initiatives and leaving your mark on the company's success, while enjoying the flexibility of remote work.
  
  

Diversity Equity & Inclusion

Costa is like a world within a world. Shipboard and shoreside, we are an extraordinary melting pot of different backgrounds, experiences, ages, and cultures. Each of us brings unique insights and perspectives. All of us are valued and respected for who we are. Costa is a global community where everyone belongs. Join us, let's set sail on an unforgettable journey together.

Type of contract

Fixed term, full time

#Costa