Media & Digital Manager

Diageo; Varese; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading global beverage company in Italy seeks a passionate media expert to lead data-driven media strategy and implementation. You will work closely with various teams to develop impactful media plans that align with business goals. The ideal candidate has over 5 years of experience in full-funnel media strategy, strong knowledge of the media landscape, and a collaborative mindset. This full-time role offers competitive salary, bonus, and excellent employee benefits.

Servizi

Competitive salary with bonus

Industry-leading parental leave policy

Flexible working arrangements

Inclusive culture prioritizing development

Competenze

• 5+ years of experience in full-funnel media strategy, planning, and budget setting.
• Strong understanding of the Italian media landscape.
• Experience working with media partners like Google, Meta, and Amazon.

Mansioni

• Ensure all media plans uphold global media standards.
• Collaborate to deliver integrated connection plans.
• Use data to predict trends and campaign impact.
• Drive performance marketing culture and optimize media.

Conoscenze

Media strategy

Data-driven decision making

Understanding of consumer behavior

Collaboration

E-commerce knowledge

Familiarity with digital channels

Analytical skills

Descrizione del lavoro

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – plays a meaningful role in our company, for our people, our diversity, our brands, in how we perform, and how we build shared value.

At Diageo Italy, we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.

About the role

Step-changing consumer and customer activation through data-driven precision marketing has been identified as key to fuel growth at Diageo. To do so, a company-wide and lasting transformation is being ignited. This encompasses new synchronized omni-channel and data-driven approaches to consumer and customer activation strategy, activity design and execution, tracking and optimization, performance measurement and understanding, building new capability, as well as new ways of working.

An outstanding opportunity for anyone with a real passion and flair for data-driven media strategy and implementation. This role involves understanding our business challenges with a consumer focus to develop the best media strategy and planning for our markets. You will lead all aspects of both online and offline media for some of our brands, connecting these with a full-funnel approach across other areas and channels of the business (E-commerce, commercial, Customer Marketing, etc.).

You will be part of a team leading Diageo’s annual connections planning process in this specific market, in close collaboration with internal and external partners. We aim to build world-class media plans across all touchpoints and channels that consistently deliver category and brand growth.

Part of the team’s mission is to future-proof our organization and create a differentiated advantage for Diageo by responding to changing consumer, media, and market landscapes in an agile and impactful way.

Your Key Responsibilities

• Ensure all media plans for our brands uphold our global media standards
• Collaborate to deliver fully integrated connection plans, ensuring activity operates seamlessly across the consumer journey
• Use data and insights to predict trends and campaign impact
• Drive a performance marketing culture, optimizing media and running test & learn programs
• Provide media leadership, influencing decisions at all levels internally and externally
• Understand recruitment / re-recruitment from shopper and consumer perspectives
• Identify emerging technology trends to connect with consumers, especially in digital and mobile spaces

About you

Passionate media expert with strong knowledge of the media landscape, data, measurement, and conversion

Deep understanding of consumer behavior across all media channels

Team player who thrives in a fast-paced environment and is proactive and entrepreneurial

At least 5+ years of experience in full-funnel media strategy, planning, and budget setting, especially in e-commerce

Strong understanding of the Italian media landscape

Confident with digital channels and platforms (social, display, video, PPC, etc.)

Experience working with media partners like Google, Meta, and Amazon

Ability to work cross-functionally and inspire others

Positive energy, analytical skills, and a willingness to develop further

Our offer

An inclusive culture prioritizing employee development

Competitive salary with bonus and benefits

Industry-leading parental leave policy

The opportunity to work with talented colleagues in a diverse environment

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. We value everyone regardless of background, disability, religion, gender identity, sexuality, or ethnicity.

We support flexible working arrangements—please discuss what flexibility means to you. Don’t let anything stop you from applying.

Additional Information

Worker Type : Full-time

Primary Location : Italy

Additional Locations : N / A

Job Posting Start Date : (Insert date)

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Join us to collaborate with talented people worldwide and shape a more inclusive, sustainable future.

Learn more about alcohol at DRINKiQ and explore its effects and production.

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