Media & Communication Specialist - Adventure

Alpinestars; Asolo; In loco; EUR 41.000 - 50.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal voucher

Welfare

Descrizione del lavoro

Alpinestars, a global leader in performance and protective wear for adventure riding, seeks a Media & Communication Specialist – Adventure to amplify brand stories with test riders, ambassadors, and media.

You will translate performance and innovation into compelling narratives, build relationships with motorcycle press worldwide, coordinate launches and media events, and help shape messaging across all adventure channels.

Competenze

• Solid background in media, communications, PR, or marketing in motorcycling/outdoor/performance apparel.
• Established network within motorcycle media and adventure riding communities.
• Strong storytelling and writing skills to explain technical products engagingly.
• Understanding of motorcycling culture and rider expectations.
• Experience with journalists, riders, or brand ambassadors is a plus.
• Comfort representing a global premium brand in professional and grassroots settings.
• Proficiency in English (C1); another language is a plus.
• Willingness to travel and participate in riding activities and product testing.

Mansioni

• Express Alpinestars narrative, translating performance into compelling stories.
• Engage with the global adventure motorcycling community at events and media activations.
• Strengthen visibility and emotional connection within the adventure segment.
• Monitor trends and media platforms in adventure riding.
• Ensure clear, authentic brand messaging across media touchpoints.
• Develop relationships with international motorcycle magazines and journalists.
• Manage press activities including launches, press kits, and editorial opportunities.
• Coordinate media tests and field experiences for premium representation.
• Serve as main communication link between Alpinestars and ambassadors/partners.
• Collect riding feedback and convert insights into content.
• Align ambassador storytelling with brand strategy and product positioning.

Conoscenze

Media communications

PR & marketing

Storytelling

Writing

English (C1)

Descrizione del lavoro

Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world‑class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.

Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.

Driven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day.

About the role

As Media & Communication Specialist – Adventure, you will be a key voice of Alpinestars in the adventure motorcycling world.

You will connect our products, riders, and values with test riders, ambassadors, media professionals, and the global adventure community, amplifying authentic stories from the field and reinforcing Alpinestars’ leadership in adventure riding.

Your Responsibilities:

• Express the Alpinestars narrative, translating performance, protection, and innovation into compelling stories
• Actively engage with the global adventure motorcycling community, attending events, rides, trade shows, and product activations
• Strengthen Alpinestars’ visibility, credibility, and emotional connection within the adventure segment
• Monitor trends, emerging media platforms, and cultural movements in adventure riding.
• Ensure clear, consistent, and authentic brand messaging across all media and rider touchpoints
• Develop and maintain strong relationships with international motorcycle magazines, journalists, digital platforms, and industry opinion leaders
• Manage press activities including product launches, press releases, media kits, and editorial opportunities
• Coordinate and support media tests and field experiences, ensuring premium brand representation
• Serve as the main communication link between Alpinestars and test riders, ambassadors, and key partners
• Collect real‑world riding feedback and convert insights into meaningful communication content
• Support and align ambassador storytelling with brand strategy and product positioning.

Requirements:

• Solid background in media, communications, PR, or marketing, preferably within motorcycling, outdoor, or performance apparel industries
• Established network within motorcycle media, journalists, and adventure riding communities
• Strong storytelling and writing skills, with the ability to communicate technical products in an engaging way
• Solid understanding of motorcycling culture and rider expectations
• Experience working with journalists, riders, or brand ambassadors is a strong asset
• Comfortable representing a global, premium brand in both professional and grassroots environments
• Proficiency in English is mandatory (C1), a second language will be a plus
• Willing to travel and participate in riding activities and product testing.

Salary package:

starting from 45,000€ + meal voucher + welfare