Media and Press Relations Specialist / Leader

Dalmine SPA; Dalmine; In loco; EUR 35.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company seeks a Media and Press Relations Specialist / Leader to develop and implement media strategies, enhance brand visibility, and foster relationships with key media outlets. The ideal candidate will have 3-4 years of relevant experience and basic Italian language skills, with a focus on achieving measurable outcomes.

Competenze

• 3 to 4 years of experience in media relations or related field.
• Basic Italian language skills desired.
• Results-driven with excellent performance.

Mansioni

• Implement comprehensive media strategies and lead campaigns.
• Develop relationships with key media outlets.
• Create and distribute company news via various media formats.

Conoscenze

Relationship Building

Content Creation

Media Strategy

Brand Awareness

Descrizione del lavoro

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Title : Media and Press Relations Specialist / Leader

Description :

Media and Press Relations Specialist / Leader

Role Profile

This role supports the development of a comprehensive strategy for the company's media and press relations efforts. It involves building relationships with key media channels, increasing positive media coverage, and enhancing brand awareness through effective media use. The role collaborates with the social media team to ensure consistent messaging across all channels.

Reports to: Media Relations Director

Responsibilities :

1. Implement a comprehensive media strategy and lead integrated multimedia campaigns.
2. Stay updated on emerging media trends and non-traditional channels, adjusting strategies accordingly.
3. Collaborate with the social media team to maintain unified messaging.
4. Coordinate with other departments to ensure consistent messaging externally and internally.

Relationship Building and Management

1. Develop and foster relationships with key media outlets to increase positive coverage.
2. Identify and introduce new media channels to maximize coverage.
3. Serve as the primary contact for media, bloggers, and internal editorial teams, responding to requests.
4. Assist in securing features, stories, and appearances in various media outlets.

Content Creation

1. Create and distribute company news via releases, advisories, and pitches.
2. Utilize innovative media formats such as videos, podcasts, and social media to enhance media presence.
3. Write media alerts, editorial placements, web updates, and articles.
4. Manage the editorial calendar to optimize media coverage.
5. Contribute to the company's social media efforts.

Brand Awareness

1. Proactively drive and elevate the company's brand awareness through targeted media strategies.
2. Collaborate with business units to communicate new initiatives and align media strategies with business goals.

Training and Coaching

Support training and coaching activities for leadership.

Monitoring, Tracking & Cost Control

1. Oversee digital media monitoring systems to evaluate media presence.
2. Manage budget and control expenses.

Requirements :

• Basic Italian language skills (desired).
• 3 to 4 years of experience.
• Willingness to travel abroad.
• Results-driven with excellence in performance.

Location : Milano (The position is based in Milano, not Dalmine)