Measurement & Data Analyst

Istudios; Italia; Hybrid; EUR 40,000 - 70,000; Full time

Job summary

Istudios in Italy is seeking an entry-level Performance Media Manager to own end-to-end planning and buying for a small account set, working alongside a principal. You will plan across search, social, video and commerce media and design tests to produce readable results.

You should be comfortable with SQL and either Python or R, and be ready to present performance, including when outcomes are not ideal. Hybrid, full-time in Italy.

Qualifications

• Agency or client-side background with real performance marketing depth.
• Ability to design tests and interpret results for stakeholders.
• Experience running budgets and explaining decisions.

Responsibilities

• Own the planning and buying on a small number of accounts, end to end.
• Plan and buy across search, social, video and commerce media.
• Design creative tests and run weekly pacing and quarterly reallocation.
• Present performance findings, including when results are not favorable.
• Maintain and calibrate marketing mix models and attribution tracking.

Skills

SQL

Python or R

Budget management

Presenting results

Tools

Python

R

Job description

There is no pitch team and delivery team. If you build it, you present it, and you answer the hard question about it.

The most junior person with a clean test result wins the argument. This is enforced, not aspirational.

We invest in the boring craft

Measurement design, data hygiene, rights management. The work that makes the interesting work possible.

Honest about the trade

A small team means narrower specialisation options and a lighter support structure. If you want a defined career ladder, a larger agency will probably serve you better, and we would rather say so early.

Open roles

Performance Media Manager

Media

Italy · hybrid · Full time

Own the planning and buying on a small number of accounts, end to end, with a principal alongside rather than above you.

The work

• Plan and buy across search, social, video and commerce media
• Design creative tests that produce readable results
• Run weekly pacing and quarterly reallocation
• Present performance, including when it is bad

What a fit looks like

• You have run meaningful budgets and can explain a decision you got wrong
• You are suspicious of platform-reported ROAS
• You would rather consolidate five tools than add a sixth

Build the evidence layer: experiments, mix models, and the unglamorous data work that makes both trustworthy.

The work

• Design and run geo holdouts and matched-market tests
• Maintain and calibrate marketing mix models
• Audit attribution and conversion tracking setups
• Turn results into a recommendation a CFO will accept

What a fit looks like

• Comfortable in SQL and either Python or R
• You can explain a confidence interval to a non-technical stakeholder
• You have said 'this test will not reach significance' out loud before

Build the generative production pipeline: stills, motion, versioning and localisation, inside brand rules and rights constraints.

The work

• Design and operate generative image and video workflows
• Encode brand rulebooks as generation constraints
• Build versioning and localisation automation
• Own provenance, rights and disclosure hygiene

What a fit looks like

• You have shipped generative work to a real brand, not just to a portfolio
• You have opinions about where these tools are genuinely bad
• You can talk to a designer and to an engineer without translating twice

Own the pipelines and the modelling layer that everything else reads from, so the numbers in every dashboard agree.

The work

• Build and maintain ingestion from media and commerce platforms
• Model a single measurement frame used by every downstream view
• Server-side tagging and conversion API implementations
• Data quality monitoring that fails loudly

What a fit looks like

• Strong SQL, comfortable with a modern warehouse and transformation stack
• You treat consent state as a first-class field, not an afterthought
• You have cleaned up somebody else's tracking implementation and lived

Hold a small portfolio of relationships, with enough craft depth to challenge the work rather than relay it.

The work

• Own the commercial relationship and the quarterly plan
• Translate between a client's business problem and the practice teams
• Keep engagements scoped honestly, including scoping them down
• Be the person who delivers unwelcome findings

What a fit looks like

• Agency or client-side background with real performance marketing depth
• You can read a mix model output and ask a good question about it
• You have talked a client out of something

Italy · hybrid · Full time · entry level

A genuine entry route: structured mentoring, real account responsibility early, and no spreadsheet purgatory year.

The work

• Day-to-day campaign operation under a senior owner
• Build reporting and spot what changed
• Run test setups and document them properly
• Learn the measurement stack from the inside

What a fit looks like

• Numerate and curious; formal background matters less than evidence of both
• You have built something, anywhere, and can talk about why it worked
• 01 A short call to work out whether the problem set interests you.
• 02 A conversation with the practice lead about work you have actually done.
• 03 A paid exercise drawn from a real (anonymised) problem, discussed rather than graded.
• 04 A final conversation about how you would want the first ninety days to go.

Compensation is discussed openly from the second conversation onward. We do not publish bands here because we do not want to advertise a number we would then treat as a ceiling.

Nothing here fits?

We hire when we meet someone we should hire, not only when a role is open. If you work in performance media, measurement or applied AI and you like the way we write about this stuff, write to us.