Measurement Consultant

WPP Media; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading global media collective is seeking a Marketing Mix Model Consultant to develop and implement models that optimize marketing strategies. The role involves analyzing data for insights, collaborating with teams, and presenting results to clients. The ideal candidate has a Bachelor's degree and at least 2 years of relevant experience, along with strong analytical and communication skills.

Servizi

Competitive compensation package

Opportunities for professional growth

Dynamic and collaborative work environment

Attractive benefits

Competenze

• At least 2 years experience in Marketing Mix Modeling or media data analysis.
• Familiar with statistical software and modeling techniques.
• Strong client and results orientation.

Mansioni

• Design and build robust and accurate marketing mix models.
• Analyze model results and provide strategic recommendations.
• Collaborate with teams and present findings to clients.

Conoscenze

Analytical skills

Problem-solving skills

Communication skills

Knowledge of statistical modeling

Formazione

Bachelor's degree in Statistics, Marketing, or related field

Strumenti

R

Python

SAS

SPSS

Descrizione del lavoro

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We are looking for a talented and passionate Marketing Mix Model Consultant to join our team. In this strategic role, you will be responsible for developing and implementing Marketing Mix Modeling (MMM) models for a diverse portfolio of WPP clients.

Role Summary And Impact

You will work closely with our agency teams and directly with clients, providing key insights to optimize marketing strategies and maximize ROI.

Key Responsibilities

• Design and build robust and accurate MMM models using sales data, marketing data, and external factors.
• Manage the entire MMM project lifecycle, from data collection to results presentation.
• Utilize advanced statistical software and techniques for data analysis.

Analysis And Interpretation Of Results

• Analyze MMM model results to identify business performance drivers and optimization opportunities.
• Translate complex findings into clear and actionable insights for clients.
• Provide data-driven strategic recommendations to improve marketing campaign effectiveness.

Collaboration With Agency Teams And Clients

• Collaborate with account, strategic planning, and media teams within GroupM agencies to define MMM project objectives.
• Present results and recommendations to clients in a clear and persuasive manner.
• Provide support and training to agency teams on the use of MMM models.

Requirements

• Bachelor's degree in Statistics, Marketing, or a related field.
• Proven experience (at least 2 years) in developing and implementing Marketing Mix Modeling models or analyzing business and media data.
• Familiarity with statistical software such as R, Python, SAS, SPSS, or similar is considered a plus.
• Solid knowledge of statistical modeling techniques, regression, time series analysis, and machine learning.
• Excellent analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong client and results orientation.
• Excellent knowledge of English.

What We Offer

• The opportunity to work on challenging and innovative projects for some of the world's largest brands.
• A dynamic and collaborative work environment.
• Opportunities for professional growth and skills development.
• A competitive compensation package and attractive benefits.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.