Martech / Salesforce Marketing Cloud | Manager - Sr Manager

Accenture; Lecce; Remoto; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global consulting firm in Italy is seeking a Marketing Consultant to enhance business performance. You'll design campaigns, manage projects, and optimize MarTech solutions for clients. The ideal candidate has extensive experience with Salesforce Marketing Cloud and a strong analytical skill set. This role demands excellent communication and the ability to work effectively in dynamic environments.

Competenze

• 5+ years of experience in designing or managing marketing campaigns.
• 3+ years as a functional or hands-on consultant in Salesforce.
• Certification in Salesforce Marketing Cloud or Pardot.

Mansioni

• Planning and designing new campaign strategies.
• Gathering business requirements for marketing tools.
• Managing projects effectively across stakeholders.

Conoscenze

Hands-on experience with SFMC

Analytical skills

Excellent communication skills

Ability to work remotely

Experience in consulting roles

Formazione

Bachelor’s degree

Strumenti

Salesforce Marketing Cloud

Pardot

Adobe Experience

Descrizione del lavoro

OUR MISSION

The Song GN practice is aligned with the Global Network Practice of Accenture and collaborates with clients across marketing, sales, and services functions. As part of the team, you will provide transformation services driven by offerings such as Marketing Transformation, Connected Commerce, and Next-Generation Customer Care. These services help clients become dynamic businesses by optimizing their marketing, sales, and customer service strategies, leading to cost reduction, revenue growth, customer satisfaction, and positive impacts on key business metrics.

HOW IS A DAY AS A CONSULTANT AT ACCENTURE?

You will work closely with clients as consulting professionals to design, build, and implement initiatives that enhance business performance. Your responsibilities will include:

1. Planning and designing new campaign strategies and marketing plans across channels and devices based on performance insights.
2. Gathering business requirements and designing processes and solutions for marketing and advertising tools.
3. Conducting vendor assessments and evaluating clients' MarTech/AdTech capabilities.
4. Providing recommendations to optimize the MarTech/AdTech stack and developing use cases for better utilization.
5. Partnering with technology providers and marketing agencies to deliver optimal solutions.
6. Assessing marketing campaigns across email, social media, web, SEO/SEM, BTL, and display advertising, with recommendations for optimization.
7. Managing projects effectively, organizing efforts across stakeholders and projects.
8. Leading and developing a team of digital marketing platform specialists through task management, training, and support.
9. Driving business development and thought leadership in digital marketing platforms.

WHAT ARE WE LOOKING FOR?

• Hands-on experience with SFMC, Pardot, Personalization, CDP, Loyalty, etc.
• Preferred experience in consulting roles.
• Experience working with middle to senior management levels within organizations.
• Excellent communication skills, both oral and written.
• Strong analytical skills with a data-driven approach to decision-making.
• Proven ability to develop efficient processes that improve team performance.
• Experience navigating global, matrixed environments and client-facing roles.
• Ability to work remotely and effectively in a virtual, global setting.
• Comfort working in fast-paced, unstructured environments.
• Experience in capability development processes.

IF YOUR PROFILE MATCHES THESE REQUIREMENTS :

• Bachelor’s degree completed.
• High proficiency in English.
• At least 5 years of experience in designing or managing marketing campaigns, including 3+ years as a functional or hands-on consultant in Salesforce Marketing Cloud, Pardot, Adobe Experience, or Adobe Campaign, with deep client-facing experience.
• Certification in Salesforce Marketing Cloud or Pardot.
• Desirable experience with CRM, marketing software, channel integration, and real-time decisioning.
• Strong understanding of how digital channels work together to create personalized marketing programs.
• Experience managing digital campaigns for large, complex clients, with proficiency in measurement and operations.
• Ability to leverage insights for campaign and strategy optimization.
• Experience organizing data, segments, and campaign setup.
• Ability to work independently with minimal supervision, both onshore and offshore.
• Proven ability to build effective working relationships.
• Experience managing small to mid-sized teams.

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