Martech / Salesforce Marketing Cloud | Manager - Sr Manager

Accenture; Belluno; Remoto; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global consulting firm in Italy is seeking a Consultant to design and implement marketing transformation strategies. The ideal candidate will have over 5 years of experience with a strong background in Salesforce Marketing Cloud and excellent communication skills. This role involves direct collaboration with clients to enhance business performance and manage digital marketing campaigns. Remote work flexibility is offered.

Competenze

• 5+ years of experience in designing/managing marketing campaigns.
• 3+ years as a Salesforce Marketing Cloud/Pardot consultant.
• Certification in Salesforce Marketing Cloud/Pardot.

Mansioni

• Planning and designing new campaign strategies.
• Gathering business requirements for marketing tools.
• Conducting vendor assessments and evaluating MarTech capabilities.

Conoscenze

Hands-on experience with SFMC

Excellent oral and written communication skills

Strong analytical skills

Ability to work effectively remotely

Experience in capability development processes

Formazione

Bachelor’s degree

Strumenti

Salesforce Marketing Cloud

Pardot

Adobe Campaign

Descrizione del lavoro

OUR MISSION

The Song GN practice is aligned with the Global Network Practice of Accenture and collaborates with clients across their marketing, sales, and services functions. As part of the team, you will deliver transformation services through key offerings such as Marketing Transformation, Connected Commerce, and Next-Generation Customer Care. These services help our clients become agile businesses by optimizing their marketing, sales, and customer service strategies, thereby reducing costs, increasing revenue, improving customer satisfaction, and positively impacting front-end business metrics.

HOW IS A DAY AS A CONSULTANT AT ACCENTURE?

You will work closely with clients as a consulting professional, designing, building, and implementing initiatives to enhance business performance. Your responsibilities will include:

1. Planning and designing new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.
2. Gathering business requirements and designing processes and solutions for implementing marketing and advertising tools.
3. Conducting vendor assessments and evaluating clients’ MarTech/AdTech capabilities.
4. Providing recommendations to optimize the MarTech/AdTech stack and developing use cases to improve utilization.
5. Partnering with technology solution providers and marketing agencies to deliver optimal solutions tailored to client needs.
6. Assessing marketing campaigns across email, social media, web, SEO/SEM, BTL, and display advertising, and providing optimization recommendations.
7. Demonstrating strong project management skills, including mobilizing and organizing across multiple stakeholders and projects.
8. Developing and managing a team of digital marketing platform specialists, overseeing tasks like work allocation, training, and hiring.
9. Driving business development efforts and thought leadership in digital marketing platforms beyond client delivery.

WHAT ARE WE LOOKING FOR?

• Hands-on experience with SFMC, Pardot, Personalization, CDP, Loyalty, etc.
• Preferred experience in consulting.
• Experience working with middle to senior management levels within organizations.
• Excellent oral and written communication skills.
• Strong analytical skills with a data-driven approach to decision-making.
• Highly organized with proven processes to improve team performance.
• Success navigating global matrixed environments and client-facing roles.
• Ability to work effectively remotely and in fast-paced, unstructured environments.
• Experience in capability development processes.

IF YOUR PROFILE MATCHES THESE REQUIREMENTS :

• Bachelor’s degree completed.
• High proficiency in English.
• At least 5 years of experience in designing/managing marketing campaigns, including 3+ years as a hands-on or functional Salesforce Marketing Cloud/Pardot/Adobe Campaign consultant.
• Certification in Salesforce Marketing Cloud/Pardot.
• Experience with CRM, marketing software, channel integration, and real-time decisioning is desirable.
• Deep understanding of how digital channels work together for personalized marketing.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Experience organizing data, segments, and campaign setup.
• Ability to work independently with minimal supervision, both onshore and offshore.
• Effective relationship-building skills.
• Experience managing small to mid-sized teams.