MARKETING SPECIALIST - BORGO SAN FELICE RESORT

Château de Mercuès; Castelnuovo Berardenga; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

Join a luxury hotel in Tuscany as a Marketing Manager, where you will develop innovative marketing strategies and engage with diverse channels to enhance our brand visibility. This role offers the unique opportunity to work in a captivating environment, blending creativity and marketing insights to drive success in a prestigious setting.

Servizi

Company-owned accommodation

Internal training opportunities

Exclusive discounts on hotel services

HR Relais & Chateaux circuit insertion plan

Competenze

• Proven experience in luxury hotel marketing (2-3 years).
• Fluent in English and proficient in a second language.
• Excellent verbal and written communication skills.

Mansioni

• Develop and implement comprehensive marketing plans.
• Conduct market research for trends and opportunities.
• Plan and analyze marketing campaigns across various channels.

Conoscenze

Communication

Digital Marketing

Creativity

Organizational Skills

Team Collaboration

Formazione

Bachelor's degree in Marketing or Communication

Strumenti

Digital Marketing Tools

Descrizione del lavoro

Located in the heart of Chianti Classico, Borgo San Felice Resort combines all the pleasures of the dolce vita. The Dimora is an example of a diffuse hotel, composed of an entire medieval village that includes a swimming pool, wine cellars, dining areas, The Botanic Spa, a church, and the surrounding estate vineyards. You can enjoy endless pleasures: a cuisine made up of contaminations and typicality, an exceptional wine production to be discovered in the Enoteca, and many outdoor sports activities. Cycling through the surroundings will add to the joy of an unforgettable stay in this medieval village. Among other things, the beauty of the picturesque villages of Chianti, only a few kilometres away, will bind you forever to this Italian region full of light and magic.

Responsibilities:

1. Develop and implement comprehensive marketing plans aligned with company objectives under the supervision of the Director of Marketing.
2. Conduct in-depth market research for trends, competitors, and opportunities.
3. Plan, execute, and analyze marketing campaigns across various channels such as digital, social media, print, and events. Monitor and report campaign performance, making adjustments based on data.
4. Develop engaging and persuasive content for various marketing materials, including website content, social media posts, email campaigns, and promotional materials.
5. Ensure brand consistency across all communication channels.
6. Contribute to the development of brand guidelines and maintain brand integrity.
7. Stay up to date on digital marketing trends and leverage digital channels to maximize brand visibility. Manage online advertising, SEO, and social media campaigns.

Qualifications:

• Bachelor's degree in Marketing, Communication, or similar.
• Proven experience in marketing in luxury hotels of at least two or three years.
• Fluent in English and proficient in a second language.
• Excellent written and verbal communication skills.
• In-depth knowledge of digital marketing tools and platforms.
• Creative mindset.
• Strong organizational skills and ability to multitask.
• Ability to work collaboratively in a dynamic working environment.

Additional Details:

• Fixed-term contract of one year with the possibility of conversion to a permanent contract.
• CCNL Flat-rate tourism.
• Full-time availability from Monday to Sunday with one day off in the season, two days off out of season.
• Board and accommodation (apartment with twin bedroom and bathroom).
• Company-owned accommodation utilities.
• Internal training at management and operational levels.
• Specific training on Relais & Chateaux evaluation criteria and current regulations.
• HR Relais & Chateaux circuit insertion plan.
• Assistance with the company doctor and health prevention services.
• Company welfare programs based on monthly evaluation.
• Access to hotel services with exclusive discounts.
• Relais Team program by Relais & Chateaux.