Marketing Specialist

EF Education First Gruppe; Varese; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A global education company in Milan is seeking a Marketing Specialist to build brand awareness through innovative campaigns. The ideal candidate will have at least 2 years of experience in digital marketing and be passionate about social media. This role offers a fixed-term contract with the potential for permanent employment.

Servizi

Salary commensurate with experience

Fixed-term contract with potential for permanent employment

Competenze

• Experience and knowledge in digital marketing.
• Passion for social media and marketing strategies.
• Strong time management skills.

Mansioni

• Lead the organic content strategy.
• Drive brand awareness across key channels.
• Monitor and analyze campaign results based on KPIs.

Conoscenze

Digital marketing

Social media strategy

Creativity

Analytical reasoning

Time management

Formazione

Minimum of 2 years' experience as a Marketing Specialist

Strumenti

Salesforce

Salesforce Marketing Cloud

Descrizione del lavoro

This is an exciting opportunity for a highly motivated Marketing Specialist to join the energetic, fast-paced EF Marketing Team at its head office in Milan.

The role is ideal for someone who loves building a brand through innovative campaigns and considers the online and offline relationship to develop and execute strategic marketing plans targeting a local audience.

The successful candidate will collaborate with the global marketing team—including Design Studio, Content Creation, Marketing, Email / Paid / Search / Affiliates, and Business Intelligence—to coordinate and manage effective marketing plan executions.

Responsibilities

• Lead the organic content strategy
• Drive brand awareness, affinity, and engagement across key channels in line with EF's brand positioning
• Create and implement organic campaigns that encourage sharing and engagement, working with design, content, and technical teams
• Develop and execute a content plan on a weekly, monthly, and quarterly basis, overseeing its implementation
• Coordinate with the central team to launch advertising campaigns across various platforms
• Monitor and analyze campaign results based on KPIs
• Write, proofread, and edit creative and technical content across different media

Who are we looking for?

Skills & Qualifications

• Experience and knowledge in digital marketing
• Passion for social media and marketing strategies, with a keen awareness of current trends
• Creativity and proven engagement in social media
• Ability to balance creative ideas with analytical reasoning, demonstrating why ideas are effective
• In-depth understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, etc.) and their strategic deployment
• Ability to foster relationships within an international environment and inspire colleagues
• Excellent English writing and speaking skills
• Strong time management skills
• Technical aptitude with quick learning of new tools
• Ability to work independently and as part of a team

Education & Experience

• Minimum of 2 years' experience as a Marketing Specialist or similar role
• Proficiency in Facebook, Twitter, LinkedIn, TikTok, Instagram, and other social media best practices
• Excellent interpersonal, communication, and presentation skills
• Superior written and spoken English skills
• Experience with CRM tools like Salesforce, Salesforce Marketing Cloud, and Journey Builder is a plus

Offer

• Salary commensurate with experience
• Fixed-term contract with potential for permanent employment

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