Marketing Specialist

GEA Group; Galliera Veneta; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

An established industry player is looking for a detail-oriented Marketing Specialist to enhance their marketing strategies. This role involves collecting and analyzing performance data, updating KPIs, and proposing actionable improvements. You will support daily marketing activities, including content creation and event organization. Join a dynamic team where your analytical skills will drive impactful marketing initiatives and help shape the future of marketing strategies. If you are passionate about data-driven marketing and eager to make a difference, this opportunity is for you.

Competenze

• Bachelor’s degree in Marketing or related field required.
• Proficiency in analytics tools and CRM systems is essential.

Mansioni

• Collect and analyze performance data for marketing campaigns.
• Propose improvements for KPI management and marketing strategies.

Conoscenze

Data Analysis

Performance Marketing

Problem-Solving

Attention to Detail

Communication Skills

Formazione

Bachelor’s degree in Marketing

Bachelor’s degree in Data Analytics

Bachelor’s degree in Business

Strumenti

Google Analytics

PowerBI

CRM Systems (SAP)

Descrizione del lavoro

Responsibilities / Tasks

We are seeking a detail-oriented and analytical Marketing Specialist to join our dynamic marketing team.
The ideal candidate will be responsible for collecting and analyzing performance data across various campaigns and channels, updating key performance indicators (KPIs), and proposing actionable improvements to enhance our marketing strategies.

This is an opportunity to propose and develop a renewed approach and working method.
Additionally, this role will support the marketing team with daily activities, including content creation and event organization, providing a great chance to engage with marketing and communication activities in a holistic way.

Key Responsibilities:

• Performance marketing & Analytics:
  • Collect and analyze performance data for online and offline marketing campaigns and events, by processing raw data from CRM, website and LinkedIn platform.
  • Utilize analytics tools to track and report on campaign effectiveness.
  • Update and maintain monthly KPI reports to assess marketing performance.
  • Propose improvements for KPI management to ensure alignment with business objectives.
• Performance Improvement:
  • Identify low-performing activities and propose actionable improvement strategies.
• Online Tools & Social Media Planning:
  • Execute enhancements on online marketing tools and platforms.
  • Assist in planning and optimizing social media strategies to drive engagement and conversion.

Your Profile / Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Professional proficiency in English (written and verbal).
• Proven experience in marketing data analysis.
• Proficiency in analytics tools (e.g., Google Analytics, PowerBI).
• Skilled in CRM systems, preferably SAP.
• Strong understanding of digital marketing channels and social media platforms.
• Excellent problem-solving skills and attention to detail.
• Ability to communicate complex data insights in a clear and actionable manner.