Marketing, Promotion and Value Manager

DELIVEROO; Bari; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading food delivery service in Bari is seeking a Marketing Manager to drive promotional strategies and enhance customer acquisition. You will collaborate across departments to optimize customer experiences and execute effective marketing campaigns. The ideal candidate has 4-5 years in marketing with a focus on promotions and strong analytical skills. This role offers competitive salary and numerous benefits, including flexible working hours.

Servizi

Free Deliveroo Plus subscription

Flexible working hours

Competitive parental leave policy

Work-from-home kit

Employee Assistance Programme

Access to learning platforms

Gym or fitness membership

Competenze

• 4-5 years experience in Marketing or Commercial role, ideally working with value/promotional campaigns.
• Preferred Bachelor’s degree in Marketing, Business, or a related field.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Experience presenting ideas and recommendations to senior leadership to gain buy in.
• Analytical and commercial mindset with strong data interpretation skills.
• Strong interpersonal skills for managing multiple stakeholders.
• Ability to adapt and manage multiple projects simultaneously.
• Strong problem-solving skills with a proactive approach.

Mansioni

• Champion customer voice in the promotions space, working with Insights and Care teams.
• Own Italy promotional calendar in collaboration with the marketing team.
• Lead execution of Promo Campaigns across key channels.
• Align promotional plans between central and local marketing teams.
• Own reporting on campaign performance and conduct post-campaign analysis.
• Monitor competitor trends to strengthen plans.

Descrizione del lavoro

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About the team

Italy is one of the key focus territories for Deliveroo and is at the forefront of strategic, commercial and operational innovation. Functions include commercial, operations and marketing, and teams in Italy partner closely with global functions such as product, technology and consumer to deliver results for our customers.

Regional teams in Italy present one of the biggest growth opportunities available to Deliveroo and we are building a team of commercially savvy, entrepreneurial and ambitious individuals to help us fulfil our potential.

About the role

As Marketing Manager, Promotion and Value you will directly report to the Senior Marketing Manager, Restaurant and Grocery. You will work closely with marketing and commercial teams to define the right promotional calendar based on business objectives to deliver great value to customers at key moments, focus on how we can drive new customers to join Deliveroo and stay, as well as the right programmes we should have in place to grow their frequency and retention across the lifecycle. You will also be responsible for identifying future growth opportunities to drive customer behavioural change, through experimentation within our promotions, taking into account business priorities, past performance of promotions and market trends.

You will work cross-functionally across local, global, commercial, finance, tech and data science teams to build the right plan and define processes that improve our customer experience as well as identify improvements in the way that promotions are executed at Deliveroo.

What you'll be doing

Champion the Customer voice in the promotions space, working closely with Insights and Care teams to stay close to Customer needs and expectations when it comes to great value.

Own the Italy promotional calendar in collaboration with the rest of the marketing team and the commercial team

Own the new customer acquisition and lifecycle calendar, partnering closely with central teams, to drive behaviours at key moments in the life cycle and ensuring optimal allocation of budget across programmes to drive impact and efficiency

Lead the execution on our Promo Campaigns, across key channels such as CRM and In app merchandising, ensuring best in class execution and relevant communication

Lead our Test and Learn agenda for the full team and lead prioritisation with Central teams.

Align promotional plans between different central and local marketing teams to ensure we have the right technical, reporting and targeting foundations in place for the plan

Own reporting on campaign performance and post campaign analysis to understand metrics of success and identifying improvement areas and opportunities to experiment

Keep on top of competitor trends and activity to strengthen plans

Requirements

4-5 years experience in Marketing or Commercial role, ideally working with value / promotional campaigns

Preferred Bachelor’s degree in Marketing, Business, or a related field

Excellent communication and collaboration skills to work effectively with cross-functional teams.

Experience presenting ideas and recommendations to senior leadership to gain buy in

You’re both analytical & commercial and you enjoy interpreting data to develop insight / consumer-led marketing strategy. Comfortable with analytical tools like excel.

You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels

Ability to adapt and manage multiple projects simultaneously.

Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.

You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.

You have a proven track record in making things happen - delivering results quickly and efficiently.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

A competitive and comprehensive compensation and benefits package

Food

• Free Deliveroo Plus subscription (or equivalent)
• While this varies by country, you’re likely to have monthly team lunches and, if you are in the office, frequent opportunities to try new foods

2 Work Life

Flexible working hours and location flexibility

Competitive Parental Leave Policy

Work-from-home kit

Employee Assistance Programme

Roolearn platform, giving you access to content from leading L&D providers

Employee Resource Groups including Women in Tech, Roo-LGBTQ+, Racial Equity and more

3 Compensation

We aim to pay every employee competitively for the role they are performing in their respective location

Every employee is eligible for a variable cash bonus that directly rewards individual contributions and is linked with broader company success

4 Equity

We award equity to our senior employees, giving them ownership in Deliveroo and a share in our success

Headspace membership

Gym or fitness membership

Private medical, medical subsidy or Wellbeing Allowance, dependent upon location

6 Time to recharge

Annual leave and public holidays (increases with tenure)

One paid day off each year to volunteer or support a charity of your choice

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