Marketing PM - Mystery Shopping

Shakers; Sassari; Remoto; EUR 30.000 - 50.000; Part-time

Descrizione del lavoro

A dynamic marketing company is seeking a Strategic and Analytical Product Marketing Manager to lead competitive research and mystery shopping initiatives. This remote role requires proven experience in product marketing and strong skills in market research. Ideal candidates will be proactive and fluent in English and Italian, with the ability to own projects end-to-end. You'll enjoy a flexible and async-friendly work environment while making a real impact.

Competenze

• Proven experience in Product Marketing.
• Experience as a Competitive Intelligence Specialist in Mystery Shopping.
• Fluent in English and Italian.

Mansioni

• Lead deep competitive research.
• Conduct mystery shopping activities.
• Build and maintain battle cards and competitor matrices.

Conoscenze

Competitive analysis

Market research

Sales enablement

Proactive research

Strumenti

Notion

Slack

Google Meet

Descrizione del lavoro

From Shakers, house of freeworking, we're looking for a

Strategic and analytical Product Marketing Manager, with proven experience in

competitive analysis and mystery shopping, to help our client sharpen their positioning in the B2B SaaS space. This is a brand-new role in the team, and you’ll own it from start to finish — from market research to messaging, building battle cards, and sales materials.

You must be a Mystery Shopping specialist. You’ll act as a potential customer and attend competitor demos to extract insights into positioning, messaging, and onboarding experience. We’re looking for someone confident and proactive in this type of research.

What you’ll do

1. Lead deep competitive research
2. Mystery shopping activities
3. Build and maintain battle cards and competitor matrices for Sales & Marketing
4. Conduct win/loss interviews with prospects and clients
5. Continuously update and refine our core messaging and positioning
6. Turn insights into structured, clear documentation and recommendations

What we’re looking for

• Proven experience in Product Marketing
• Experience as a Competitive Intelligence Specialist in Mystery Shopping as a research methodology
• Strong in competitive analysis, sales enablement, and market research
• Structured, organized, and autonomous — capable of owning projects end-to-end
• Familiar with tools like Notion, Slack, Google Meet
• Fluent in English and Italian
• Experience in B2B SaaS

Bonus: background in the hospitality/hotel sector

Project details

• Freelance contract for 3 months, 80 hours/month
• Fully remote
• Minimum 4h overlap with EU time zone
• High-impact role with real ownership and visibility
• Flexible and async-friendly work culture

If you think you fit the role — apply directly! :)