Marketing PM - Mystery Shopping

Shakers; Italia; Remoto; EUR 30.000 - 50.000; Part-time

Descrizione del lavoro

A consulting firm is seeking a strategic and analytical Product Marketing Manager to enhance B2B SaaS positioning through competitive analysis and mystery shopping. Responsibilities include leading competitive research, building battle cards, and refining messaging. Ideal candidates are autonomous, fluent in English and Italian, with a background in Product Marketing. This is a part-time, fully remote role with flexible working hours.

Competenze

• Proven experience in Product Marketing or Competitive Intelligence.
• Specialist in Mystery Shopping as a research methodology.
• Structured, organized, and autonomous—can own projects end-to-end.
• Experience in B2B SaaS is required.

Mansioni

• Lead deep competitive research and mystery shopping activities.
• Build and maintain battle cards and competitor matrices.
• Conduct win/loss interviews with prospects and clients.
• Continuously update and refine messaging and positioning.

Conoscenze

Competitive analysis

Mystery shopping

Sales enablement

Market research

Fluency in English

Fluency in Italian

Strumenti

Notion

Slack

Google Meet

Descrizione del lavoro

From Shakers, house of freeworking, we're looking for a strategic and analytical Product Marketing Manager, with proven experience in competitive analysis and mystery shopping, to help our client sharpen their positioning in the B2B SaaS space. This is a brand-new role in the team, and you’ll own it from start to finish—from market research to messaging to building battle cards and sales materials.

️ You must be a Mystery Shopping specialist

You’ll act as a potential customer and attend competitor demos to extract insights into positioning, messaging, and onboarding experience. We’re looking for someone confident and proactive in this type of research.

What you’ll do

• Lead deep competitive research and mystery shopping activities
• Build and maintain battle cards and competitor matrices for Sales & Marketing
• Conduct win/loss interviews with prospects and clients
• Continuously update and refine our core messaging and positioning
• Turn insights into structured, clear documentation and recommendations

What we’re looking for

• Proven experience in Product Marketing or Competitive Intelligence
• Specialist in Mystery Shopping as a research methodology
• Strong in competitive analysis, sales enablement, and market research
• Structured, organized, and autonomous—you can own projects end-to-end
• Familiar with tools like Notion, Slack, Google Meet
• Fluent in English and Italian
• Experience in B2B SaaS is required
• Bonus: background in the hospitality/hotel sector
• Freelance contract for 3 months
• 80 hours/month
• Fully remote – minimum 4h overlap with EU time zone
• High-impact role with real ownership and visibility
• Flexible and async-friendly work culture

If you think you fit the role - apply directly! :)

• Tipo di impiego

  Part-time

• Funzione lavorativa

  Marketing