Marketing PM - Mystery Shopping

Shakers; Catania; Remoto; EUR 30.000 - 50.000; Part-time

Descrizione del lavoro

A consulting firm in the B2B SaaS sector is seeking a Strategic and Analytical Product Marketing Manager to drive competitive research and mystery shopping initiatives. This fully remote position requires proven experience in product marketing and strong skills in competitive analysis. The successful candidate will contribute significantly to refining marketing strategies and messaging. Enjoy a flexible, autonomous work environment with real ownership of projects.

Competenze

• Proven experience in Product Marketing.
• Experience as a Competitive Intelligence Specialist using Mystery Shopping.
• Structured, organized, and able to own projects end-to-end.

Mansioni

• Lead deep competitive research.
• Conduct mystery shopping activities.
• Build and maintain battle cards.
• Develop competitor matrices for Sales & Marketing.
• Conduct win/loss interviews with prospects and clients.
• Continuously update core messaging and positioning.

Conoscenze

Competitive analysis

Mystery Shopping specialist

Sales enablement

Market research

Fluent in English

Fluent in Italian

Strumenti

Notion

Slack

Google Meet

Descrizione del lavoro

From Shakers, house of freeworking, we're looking for a

Strategic and Analytical Product Marketing Manager

with proven experience in competitive analysis and mystery shopping, to help our client sharpen their positioning in the B2B SaaS space. This is a brand-new role in the team, and you’ll own it from start to finish — from market research to messaging to building battle cards and sales materials.

You must be a Mystery Shopping specialist. You’ll act as a potential customer and attend competitor demos to extract insights into positioning, messaging, and onboarding experience. We’re looking for someone confident and proactive in this type of research.

What you’ll do

1. Lead deep competitive research
2. Conduct mystery shopping activities
3. Build and maintain battle cards
4. Develop competitor matrices for Sales & Marketing
5. Conduct win/loss interviews with prospects and clients
6. Continuously update and refine our core messaging and positioning
7. Turn insights into structured, clear documentation and recommendations

What we’re looking for

• Proven experience in Product Marketing
• Experience as a Competitive Intelligence Specialist in Mystery Shopping as a research methodology
• Strong skills in competitive analysis, sales enablement, and market research
• Structured, organized, and autonomous — you can own projects end-to-end
• Familiar with tools like Notion, Slack, Google Meet
• Fluent in English and Italian
• Experience in B2B SaaS

Bonus: Background in the hospitality / hotel sector

Project details

• Freelance contract for 3 months, 80 hours/month
• Fully remote
• Minimum 4h overlap with EU time zone
• High-impact role with real ownership and visibility
• Flexible and async-friendly work culture

If you think you fit the role — apply directly! :)