Marketing PM - Mystery Shopping

Shakers; Casalnuovo di Napoli; Remoto; EUR 30.000 - 50.000; Part-time

Descrizione del lavoro

A dynamic marketing firm is seeking a Strategic and Analytical Product Marketing Manager to lead competitive research and drive B2B SaaS positioning. This is a brand-new remote role aimed at enhancing customer insights through mystery shopping and competitive analysis. Candidates should have proven experience in product marketing and be fluent in English and Italian. The contract is freelance for 3 months, demanding 80 hours monthly with flexible scheduling.

Servizi

Flexible工作 culture

Real ownership and visibility

High-impact role

Competenze

• Proven experience in Product Marketing.
• Proven experience as a Competitive Intelligence Specialist using Mystery Shopping.
• Strong skills in competitive analysis, sales enablement, and market research.
• Structured, organized, and autonomous.
• Fluent in English and Italian.
• Experience in B2B SaaS.

Mansioni

• Lead deep competitive research and mystery shopping activities.
• Build and maintain battle cards and competitor matrices for Sales & Marketing.
• Conduct win/loss interviews with prospects and clients.
• Continuously update and refine our core messaging and positioning.
• Turn insights into structured, clear documentation and recommendations.

Conoscenze

Competitive analysis

Mystery Shopping

Sales enablement

Market research

Strumenti

Notion

Slack

Google Meet

Descrizione del lavoro

From Shakers, house of freeworking, we're looking for a

Strategic and analytical Product Marketing Manager, with proven experience in competitive analysis and mystery shopping, to help our client sharpen its positioning in the B2B SaaS space. This is a brand-new role in the team, and you’ll own it from start to finish—from market research to messaging to building battle cards and sales materials.

You must be a Mystery Shopping specialist. You’ll act as a potential customer and attend competitor demos to extract insights into positioning, messaging, and onboarding experience. We’re looking for someone confident and proactive in this type of research.

What you’ll do

• Lead deep competitive research and mystery shopping activities
• Build and maintain battle cards and competitor matrices for Sales & Marketing
• Conduct win/loss interviews with prospects and clients
• Continuously update and refine our core messaging and positioning
• Turn insights into structured, clear documentation and recommendations

What we’re looking for

• Proven experience in Product Marketing
• Proven experience as a Competitive Intelligence Specialist in Mystery Shopping as a research methodology
• Strong skills in competitive analysis, sales enablement, and market research
• Structured, organized, and autonomous—you can own projects end-to-end
• Familiar with tools like Notion, Slack, Google Meet
• Fluent in English and Italian
• Experience in B2B SaaS

Bonus: background in the hospitality / hotel sector

Project details

• Freelance contract for 3 months, 80 hours/month
• Fully remote
• Minimum 4h overlap with EU time zone
• High-impact role with real ownership and visibility
• Flexible and async-friendly work culture

If you think you fit the role - apply directly! :)