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Marketing PM - Mystery Shopping

Shakers

Bergamo

Remoto

EUR 30.000 - 50.000

Part-time

Ieri
Candidati tra i primi

Descrizione del lavoro

A forward-thinking marketing firm in Italy is seeking a Strategic and Analytical Product Marketing Manager. The role involves leading competitive research and mystery shopping to refine B2B SaaS positioning. Candidates should have proven product marketing experience and be fluent in English and Italian. This is a freelance contract offering flexibility and ownership in a dynamic remote environment.

Servizi

Flexible work culture
Remote work

Competenze

  • Proven experience in Product Marketing.
  • Experience as a Competitive Intelligence Specialist.
  • Strong organizational skills and project ownership.

Mansioni

  • Lead deep competitive research.
  • Conduct mystery shopping activities.
  • Build and maintain battle cards and competitor matrices.

Conoscenze

Competitive analysis
Mystery shopping
Market research
Sales enablement
Fluency in English
Fluency in Italian

Strumenti

Notion
Slack
Google Meet

Descrizione del lavoro

From Shakers, house of freeworking, we're looking for a

Strategic and analytical Product Marketing Manager, with proven experience in

competitive analysis and mystery shopping, to help our client sharpen and position in the B2B SaaS space. This is a brand-new role in the team, and you’ll own it from start to finish—from market research to messaging to building battle cards and sales materials.

You must be a Mystery Shopping specialist. You’ll act as a potential customer and attend competitor demos to extract insights into positioning, messaging, and onboarding experience. We’re looking for someone confident and proactive in this type of research.

What you’ll do
  1. Lead deep competitive research
  2. Mystery shopping activities
  3. Build and maintain battle cards and competitor matrices for Sales & Marketing
  4. Conduct win/loss interviews with prospects and clients
  5. Continuously update and refine our core messaging and positioning
  6. Turn insights into structured, clear documentation and recommendations
What we’re looking for
  • Proven experience in Product Marketing
  • Competitive Intelligence Specialist in Mystery Shopping as a research methodology
  • Strong in competitive analysis, sales enablement, and market research
  • Structured, organized, and autonomous—you can own projects end-to-end
  • Familiar with tools like Notion, Slack, Google Meet
  • Fluent in English and Italian
  • Experience in B2B SaaS

Bonus: Background in the hospitality/hotel sector

Project details
  • Freelance contract for 3 months, 80 hours/month
  • Fully remote
  • Minimum 4h overlap with EU time zone
  • High-impact role with real ownership and visibility
  • Flexible and async-friendly work culture

If you think you fit the role - apply directly! :)

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