- Strategic and hands-on Marketing Manager to drive business growth
- Develop&execute integrated marketing strategies - B2B marketing
Multinational company in the medical device sector - market leader
Offerta
We are looking for a strategic and hands-on Marketing Manager to drive business growth in the DACH (Germany, Austria, Switzerland), Nordics and UK regions. This role requires a native German speaker with a strong understanding of regional market dynamics and customer behavior (based in Milan) .
The ideal candidate, reporting to the EMEA marketing director, will combine B2B marketing expertise , commercial acumen , a customer-centric approach and the ability to work cross-functionally to execute impactful marketing plans tailored to local needs.
Key Responsibilities :
- Develop and execute integrated marketing strategies to grow market share and customer engagement across the assigned regions.
- Work closely with Sales, Downstream Product managers, and other EMEA marketing team members, to ensure alignment with local business goals.
- Adapt global campaigns, content, assets, engagement activities to regional needs, ensuring customer relevance and commercial impact.
- Lead and manage regional plans including local trade shows, events, lead generation activities, and local KOL programs and courses, as well as digital campaigns.
- Nurture relationships with local dealers, providing full scenario of Client solutions and products and get from them insights to improve overall Client marketing activities execution
- Monitor market trends, customer insights, and competitor activities to inform strategic decisions.
- Track marketing KPIs and ROI; optimize activities based on data and performance metrics.
- Represent the voiceof the local customer within the wider EMEA marketing team.
- Accomplish day-by-day marketing tasks and coordinate marketing projects and activities as requested
- Familiarity with working with creativity agencies for the development of marketing activities and campaigns.
- Monitor, report and forecast on assigned region(s)' budget
Requirements :
- Native-level German and fluent English ; additional language skills (e.g., Italian) are a plus.
- Minimum 5 years of experience in marketing, ideally in the medical device, healthcare, dental, or B2B industry / Consumer.
- Proven track record in driving market growth through localized marketing strategies.
- Strong understanding of the DACH and UK markets from both cultural and commercial perspectives.
- Excellent project management and stakeholder communication skills.
- Available to travel at least one week per month within the assigned regions.
- Strong digital and analytical mindset; experience with CRM, campaign tracking, and automation tools is preferred.
- Bachelor's or Master's degree in Marketing, Business, or related field.
What We Offer :
- A pivotal role in shaping the marketing direction for high-potential regions.
- International environment with close collaboration across Europe.
- Competitive compensation package and development opportunities.
- Hybrid work model based in Milan.
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