Marketing Manager - Members Club

Sunset Hospitality Group; Pordenone; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading hospitality group in Italy is seeking a Marketing Manager to oversee marketing efforts for a new Members Club. The role involves developing marketing strategies, managing member communications, and overseeing digital campaigns. The ideal candidate should have at least 5 years of experience in marketing within hospitality or luxury sectors. Competitive salary and career growth opportunities are offered.

Servizi

Competitive salary

Discounts across venues

Career growth opportunities

Competenze

• At least 5 years of marketing experience in hospitality or luxury lifestyle.
• Proven success in launching new venues or membership programs.
• Strong knowledge of social media platforms.

Mansioni

• Develop and implement comprehensive marketing strategies.
• Manage member communications and engagement.
• Oversee digital marketing campaigns and social media.

Conoscenze

Communication skills

Digital marketing

Content strategy

Project management

Formazione

Bachelor’s degree in Marketing or related field

Descrizione del lavoro

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more.

SHG operates over 81 venues in 26 countries with a commitment to delivering authentic and diverse hospitality experiences that bring people together worldwide.

We are seeking a Marketing Manager to lead all marketing and communications efforts for a new Members Club opening in the iconic Torre Velasca building in Milan.

This role is crucial during the pre-launch, opening, and growth phases, focusing on developing and executing impactful campaigns to increase brand awareness, member acquisition, engagement, and retention. The ideal candidate will have a strong background in luxury lifestyle, hospitality, fashion, or members club marketing.

Main Responsibilities

1. Marketing Strategy & Execution
2. Develop and implement comprehensive marketing strategies for the pre-opening, launch, and growth of the members club.
3. Lead brand positioning and coordinate marketing campaigns across all channels, ensuring consistent messaging. Localize global strategies for the Italian market, manage budgets, content calendars, and oversee production. Monitor market trends and performance to optimize ROI and brand growth.

1. Member Communications & Engagement
2. Manage the entire member communications journey and collaborate with teams to promote programming via emails, newsletters, and in-app channels.

1. Digital Marketing & Social Media
2. Oversee digital campaigns to enhance brand awareness, engagement, and lead generation. Manage content calendars and utilize data insights to refine strategies and grow online presence.

1. Public Relations & Third-party Management
2. Act as the primary liaison with the PR agency, managing briefs, media requests, and reviewing deliverables.

1. Creative Production & Asset Management
2. Oversee the creation of branded assets across digital, print, and visual media, ensuring quality and consistency. Coordinate creative workflows with external partners and maintain an organized asset library.

1. Administrative & Reporting
2. Manage marketing budgets, track campaign performance, report on key metrics, and ensure website content is current.

1. Events & Partnerships
2. Collaborate with the events team to support signature programming and lead marketing for press events, influencer activations, and VIP experiences. Identify strategic brand partnerships and support influencer engagement to boost awareness and brand affinity.

1. Qualifications
2. Bachelor’s degree in Marketing, Communications, Branding, or a related field.
3. At least 5 years of marketing experience in hospitality (members clubs experience is a plus), luxury lifestyle, fashion, F&B, or related brands.
4. Proven success in launching new venues, communities, or membership programs.
5. Excellent communication skills in Italian and English, both written and verbal.
6. Experience managing agencies, freelancers, and cross-functional teams.
7. Strong knowledge of content strategy, digital marketing tools, and social media platforms.
8. A passion for hospitality, culture, wellness, and community building through experiences.

Benefits

1. Competitive salary.
2. Discounts across Sunset's venues and beyond: Experience the Sunset lifestyle with exclusive discounts at all our venues.
3. Career growth opportunities: We prioritize your professional development with tailored growth pathways.

You can learn more about our company: